For anyone living under a rock, ZooWorld is an extremely popular Facebook game that has millions of players. The game, like most others, is easy to be drawn into as friends send requests giving animal gifts. As the game attracted more and more players, ZooWorld developers have been modifying the playing field, leading to some discord among Facebooks users.
A few months ago, the amount of Wildlife Points (ZooWorld’s special money used to buy ultra-rare animals and items in the shop) for breeding achievement levels dropped. This upset users who were breeding certain animals with the specific goal in mind of getting that amount of points. Players created a Facebook group to show their anger towards the developers’ new adjustment. Shortly after, upon logging into ZooWorld, a message came up asking players to receive 40 Wildlife Points to make up for the lost breeding points This appeased most people who were happy to accept the points.
Another change that ZooWorld made was changing the way that a player leveled-up. Before, a player did so by completing certain achievements which were outlined on the homepage. These are still listed, and for completing them now, a player gets a Wildlife point (players also got this reward before the changes). The feeding of animals, which can get annoying very quickly when you have 7 or more islands and over 70 different species, has become the way to get to a higher level. The experience that a player gets depends upon which food they decide to feed the animals. The only thing that is somewhat all right about this is that players do not have to pay for the treats, not yet anyway.
Trophies were added to the game as another way to earn Wildlife Points, but most of the tasks which earn these trophies are ridiculous. For instance, there is a tree shaker trophy, but a player has to shake something like 100,000 trees to get it. The developers have come out with green houses to try and help users with the shakes, but these are time-consuming projects and it seems like the people in charge just care about how much time people spend on ZooWorld as opposed to the quality of time.
A recent development is the addition of Facebook credits as a way to buy ultra-rare animals. This has made it impossible for some animals to be purchased by players without spending real money. And most people refuse to spend money on virtual animals. This elitism and business attitude is going to turn players off to the game. Wildlife points are devalued because the things they can buy are now limited. Some people who were saving up for a particular animal will no longer be able to get that animal.
ZooWorld used to be about playing a fun game and sharing your experiences with other Facebook users. The game developers are too consumed in the business aspect of gaming applications as opposed to providing a quality product for players. They need to get back to their original concept and help people enjoy their game. ZooWorld used to be a game in which anyone could achieve success, but with the recent addition, especially of the Facebook credits, it is all about the business of making money in the virtual world.