Good strong headlines are what show up in search engines. Creating a strong headline will get your articles viewed. The headline is what search engines see and will be clickable to view. It will give detail as to what your article contains. So when writing your article, reread at least twice and give the appropriate headline. A headline will be your title tag.
Creating strong headlines will give the reader information they may be looking for. If your article is about parenting, narrow it down to a specific parenting topic such as back to school items. You may also want to choose a grade level for the list of items a child will need. For this type of article, you could use the headline “5Th Grade Back to School List” or “Back to School Materials for A 5Th Grader”. These headlines will let your reader know that they can find the items their child will need for school.
For articles that are of great importance, you will need a very strong headline. When writing about an earthquake in California, consider a couple things. You will want to know the exact date and relevant information in your story. Once your article is together, write a strong headline not one that’s silly or out of place. A headline may be “California Hit by Earthquake at 2:45 A.M.” or Earthquake Hits California in the Early Morning Hours”. This allows readers to understand a disaster has struck California in the early morning hours.
You should have keywords in your headline. When writing an article about 5Th grade materials for back to school consider these words. Keywords you can use are “back to school”, “5Th grade materials”, “backpacks”. “Spiral notebooks”. Keywords that describe back to school are what you’re looking for. Incorporate these into your headline like, Spiral Notebooks for fifth Graders Going Back to School.
Proofread your article and your headline to ensure accuracy. For the type of article you are writing make sure your tone is right. If you’re writing a fun article, make it light and fun. If it’s a series article let the reader know by the tone of your words.
Headlines created strong will receive higher rankings in search engines. Keeping this in mind when creating content will draw in readers to view more articles you’ve written. One note to remember don’t abbreviate in your headlines. Readers type out words they search. Don’t repeat the headline in the first paragraph, readers and search engines don’t like this.
For more information on writing for the web and how to write a strong headline visit Yahoo style guide headings.