Have you ever read a book? If you are reading this, chances are you have. Out of all the books you’ve read, at least one those experiences had to have been delightful.
Now answer this:
Have you ever read an ebook? Despite the headache you can get from staring at a computer screen too long, the ebook experience is quite different. Even if you have an ebook with pages just like a normal book, the way people read when they are on their computer is very different and that is what we need to take into consideration when writing an article designed for the web delightful too.
People + Computers = Lazy Reading
People get impatient when reading online text. Your eyes feel as if they tire quicker and the strain of squinting at a screen for a long period of time can make for some unhappy readers. The Yahoo! Style Guide makes the point that designing articles that are quick and to the point are the key to grabbing people’s attention and getting them to read your full text.
Using keywords at the start of the text is also very important. When people scan your article overview, if they don’t see catchy words or words that relate to what they are searching for, they aren’t going to read your article.
Go, Fight, Win!
Think of it as a competition, because you are literally competing with thousands of other writers to get your article noticed. Make sure your article keywords are very closely related to your article because it only takes a second to skip over your article and on to the next one.
It doesn’t matter how well you can write if you aren’t taking the steps needed to get it to the public. Some of us, myself included, can get in the habit of rushing through our descriptive overviews and keywords because we are exciting about getting our article out there. It’s easy to forget that that article doesn’t mean a thing if it isn’t presented correctly. That is exactly why we have to remember that these very descriptive overviews and keywords are just as important as our unique content.
Go write your heart out! Make the point of your article known in the beginning of your article by using keywords. Don’t forget to design the descriptive overview this way as well. Last, make sure the keywords that will bring up your article on the search engines is closely related to your article topic. These may seem like easy things, but they are things I wished I would’ve paid more attention to earlier and they are things that I need to remind myself of often. Remember to do this and you can have articles that are meant for online, impatient reading. All you have to do is get your article out there and get people engaged. Then just let your reader’s eyes do the rest.
The Yahoo! Style Guide