Recently I purchased our second loaf of Whole Foods Organic Classic White Bread and after tasting it again I wondered why it had been so long between purchases; why did I choose to purchase so many loaves of the fresh baked organic sourdough or organic 12-grain or other organic breads from Whole Foods, when the taste of Whole Foods Organic White Bread really is so classically good?
Whole Foods Organic Classic Small Batch White Bread (Taste)
I was searching myself to see how I would describe the taste of this classic tasting bread and what I came up with just before looking to see how the Whole Foods copy on the packaging read is just about the exact same thing that was written on the packaging: ” Like the old-fashioned bread we ate as kids, it’s a comforting choice.”
That’s about exactly what I was thinking! The taste of Whole Foods Organic Classic Small Batch White Bread takes me all the way back to how bread tasted to me when I was a child. And as many of us can affirm, when something strongly reminds of you something good from your childhood day, that something is a good thing. I’d recommend Whole Foods Organic Classic White Bread to anyone on that alone, let alone how much healthier this white bread is for you than ( bleached ) white bread that isn’t organic. That much more healthier for you except for one thing.
Whole Foods Organic Classic Small Batch White Bread (Ingredients)
The one unhealthy thing, in particular, or the one bad thing about this bread that I just noticed is the one ingredient in it that isn’t organic, which Whole Foods should certainly change: The “soy lecithin” in Whole Foods Organic Classic White Bread isn’t organic, and that’s a bad thing when you consider the process soy lecithin that isn’t organic goes through.
Does the hexane ( neurotoxin ) used to process the soybeans that are made into soy lecithin make it all the way into the loaves of bread sold on the shelves of Whole Foods? I don’t know, I haven’t tested it myself nor have I read of anyone testing Whole Foods Organic Classic White Bread for it. But hexane, as well as other undesirables, are used in soy lecithin processing; and hexane residue does have a tendency to stick around through food processing, according to previous tests of other products and reports I’ve read about ( See Behind the Bean: The Heroes and Charlatans of the Natural and Organic Soy Foods Industry and Many Soy Veggie Burgers Contain Toxic Hexane ).
Aside from the glaring soy lecithin blunder Whole Foods is making by including it in their Classic White ( Organic ) Bread, when organic soy lecithin is now available on a nationwide scale, the ingredients in the bread come together to make a great loaf of classic white bread.
Ingredients: Organic wheat Flour, water, organic evaporated cane juice, organic oat fiber, organic cultured whole spelt flour, organic expeller pressed high oleic sunflower and/or safflower oil, organic potato flour, sea salt, organic vinegar, organic vital wheat gluten, organic oat flour, yeast, lactic acid, organic expeller pressed soybean oil, soy lecithin (emulsifier), ascorbic acid (vitamin c), microbial enzymes.
Whole Foods Organic Classic Small Batch White Bread (Price, Packaging & Conclusion)
If anyone can find a cheaper loaf of non-organic bread, much less organic, my hat’s off to you. And when I say cheaper non-organic bread, I don’t mean I-wonder-what-Wonder Bread-is made-of-at-a-dollar-a-loaf-bread either. Whole Foods, at Union Square in New York City, sells it for $2.99; and that’s for a 22 ounce, or a pound and six ounces, ( 15 slices ) loaf of organic bread.
What prompted me to purchase it in the first place, instead of the fresh-baked organic breads Whole Foods makes in-house that I usually get, was the Whole Foods flyer coupon for $.50 off purchase of any variety of Organic Small Batch Bread.
I hadn’t even seen it before, since it’s not an aisle in Whole Foods I usually browse. But upon looking at the packaging– you know, one of those other things that sometimes affect your opinion of a product–I was impressed with the copy, colors and design or artwork on the packaging.
The packaging is nice, with a simple emblematic design in its center. It’s remindful of a ship’s wheel, only the grab handles around the wheel are stalks of wheat. The colors incorporated into the design are pastel-like colors, including sky or powder blue, Radio-flyer-wagon-like red, and tannish-brown wheat, all on a white background. Old or classic colors that add to the marketing slant.
Again, other than the soy lecithin flub, Whole Foods Organic Classic White Bread ( Small Batch Bread ) is a great loaf of bread. I certainly recommend it, particularly to adults. ( The possibility of ) hexane exposure is more of a problem for developing young kids than grown adults, and the wheat gluten that’s in it is a potential problem for kids too.
Sources:
Cornucopia Institute, Behind the Bean: The Heroes and Charlatans of the Natural and Organic Soy Foods Industry, http://cornucopia.org/soysurvey/OrganicSoyReport/behindthebean_color_final.pdf
Natural News, Many Soy Veggie Burgers Contain Toxic Hexane, http://www.naturalnews.com/028683_soy_burgers_hexane.html
