Did you know that the Federal Trade Commission (FTC) has a Fact Sheet Document on their website titled, “The Truth, the Whole Truth and Nothing but the Truth” and it states the following:
“All advertising has to be truthful, and not mislead consumers by lying-or bending the truth-about the product. It’s the law.”
You can read the document in its entirety here.
Nevermind the “Truth in Lending” law, this is “Truth in Advertising” and it is enforceable by law and stiff penalties. The FTC have attorneys who scour the advertisements checking for the truth behind the statements. This is also the case with intentionally leaving “Information out,” in other words, telling “the whole truth.”
Wouldn’t it be wonderful if there was an agency that enforced telling the truth in other places?
It never ceases to amaze me all the things that people lie about and I laughed out loud on Saturday when we dined together with some friends of ours. They told us about their three-year old grandson, Sean.
He lies. He blatantly lies about everything – especially if it is an opportunity to blame it on his other two little brothers. Sean’s mother asked him a question about something that she had witnessed him doing. The key word here is “witnessed” – there is no getting around that fact, right? The conversation went like this:
Mom says, “Sean, Why did you do that?”
Sean: “I didn’t do it.”
Mom: “Sean, I saw you do it. Why did you?”
Sean, “No, I didn’t.”
(Note: this is a three-year-old you are arguing with…)
Mom: “Yes, you did. You are going into a time-out for two things: doing that and then lying about it!”
At this point, Sean goes into a time-out and proceeds to sing out loud:
“I’m in a time-out, I’m in a time-out, Nah-na-nah, time-out….”
It would test the best of us, wouldn’t it? Sure, it’s funny now but can you imagine the poor mom’s nerves at this point?!! I know Jennifer personally and she has nerves of steal but even she can be worn down by this type of behavior. But, we know where Sean gets it from – he’s just like his grandfather was at that age. Will he ever out grow it? Some people never do.
Think about the last ad you read or the last time that you heard something that made you wonder,
“Is this the truth?” Then, picture the person sitting in a corner someplace singing,
“Nah-na-nah, I didn’t tell the truth…” You get the picture.