I have to agree with what veteran bloggers and content writers keep in mind to be successful, and I put it in my own words of wisdom:
Like rosemary, make your content evergreen.
So what is evergreen content? It survives through recessions and good economical times, it has been used for decades and is useful decades later, and it’s readily available to anyone. Sadly, many online writers gain little following on their writings and blurbs because they almost always write content that will die out because they are popular at one time. Of course, writing about evergreens in general is evergreen enough, but writing on today’s rising stars doesn’t get my point. Dear writer, here are my tips to write effective and evergreen content anywhere on the Web to gain traffic (and profit, if writing for money).
Don’t Date Your Content
The rule of thumb for writing evergreen content is not to date it. You can’t include the current statistics for, say, autism – but you can use a historical estimate in occasion. Also, don’t use terms like “today’s news,” or “last summer’s trend” – use more general words like “recently,” “years ago,” “latest,” and “ages ago.” (Otherwise, doing so would make it ephemeral content, the opposite of evergreen content.) If you think that amusement parks in general make great deciduous content because they are only limited to summer, keep in mind that you can make it evergreen because there are year-round ones around the world too, for instance.
Don’t Use the Current News, Fashion, or Celebrities in Your Articles too Much
The world changes every minute of every day, and the news of today become old news days or weeks from now. Fads – diets, fashion, and so forth – change year to year. To write evergreen articles or blog posts, you should stay away from the now-trendy and focus on whether your topic is still relevant umpteen years from now. When I recently noticed that a new themed area of a theme park will open, I decided to take the grand opening into account and make it evergreen by writing about the area in general and undated because by doing this I’m making it still relevant to those new to visiting the whole park in the future. A general rule to follow is to stay away from what’s happening in the world right now, unless there’s an opening of a place where it can draw a lot of visitors all year that you can write in general, for instance.
Choose Topics that Are Evergreen
Veteran writers agree that the best topics for evergreen articles are weight loss, exercise, nutrition, parenting, dating, and home improvement. They often include tutorials like how-to’s (the how-not-to’s also make great content) and do’s and dont’s of doing something. I for one found age-old questions and superstitions a great evergreen topic to write about, like the reason why shoes on a table bring bad luck. By avoiding current trends and instead focusing energies on topics that are still useful for generations, you can drive traffic without extra work.
The biggest problem of trying to write evergreen content and failing at that is using the here and now too much and using too much current fads and fashions. The rules of writing it is to be general about dates and focus on useful information that is still fresh in the future. Those factors are the main essences of content that lasts year-round.