Brooklyn has long been overshadowed by that snooty island to the North (we aren’t going to name any names here, we in Brooklyn are above that sort of thing, so we’ll call this certain island M. Island), but in recent years, Brooklyn has experienced a glorious renaissance in nearly every aspect of culture, recreation, and nightlife. And now Brooklyn has scored big against M. Island again with the opening and further development of The Brooklyn Wine Exchange, located at 138 Court St.
The Brooklyn Wine Exchange guys are an ambitious bunch. They weren’t content to simply host daily free tastings (6-8 except for Friday, 4-9, and Saturday & Sunday 2-7), nor were they satisfied to offer a 15% discount on mixed cases or providing a commitment to small family owned wineries and value wines under $12.
No. Apparently the guys down at The Brooklyn Wine Exchange feel it is their duty, their calling, possibly their fate to create a haven, an oasis, a joyful sanctuary for the wine enthusiast that will make residents of M. Island green with borough envy (but good luck finding a cab that will bring you to Brooklyn; oh how the tables have turned!): they have established a Wine Club that includes free classes every week in their new Learning Center! Has education ever tasted so fruit-forward, with notes of currant, black berry and undertones of oak and leather? No, it hasn’t.
But the free classes are just the beginning: The Wine Club will also feature access to The Brooklyn Wine Exchange’s on-line learning center and on-line data-base through which you can track your purchases, rate different wines, and share recommendations with others in the on-line community forums. Kind of like a Facebook for Brooklyn wine lovers, but without all the annoying Mafia War and Farmland requests. But this club gives you 5% of everything you buy in the store. Pretty cool no?
But of course the Wine Club is not free. Naturally there is a catch to everything that is good in this life, and the Wine Club is no different. The cost of the Wine Club? $20 a month. Yes, that is correct: $20 dollars a month for 4 free classes, 12 free tastings, the on-line learning center, and all the on-line resources available only to the club members! That is less than round trip taxi ride from M. Island. Not to gloat or anything, but take that M. Island!
One has to wonder, however, how much farther the lunatics down at The Brooklyn Wine Exchange are going to take this obsession with great wine and wine education. They are obviously a bunch of over achievers who don’t know their place. I for one, will be taking full advantage of their devotion. Never have I been more excited to live in Brooklyn. Oh, and did I mention they offer free delivery to all of Brooklyn and Manhattan?
M. Island: 0