Friday, April 30, 2010; 7:04 a.m.: This morning, I turn on my computer and go straight to my new favorite web site: Associated Content. Time to check my statistics from the previous day.
What do you suppose I found when I got there? That right: no page view updates… again.
By my count, that makes the 14th time in the last 42 days, or33 percent of the time since I joined AC on March 20, 2010, that page view updates were not made at all, or were made slowly and inaccurately. To this AC “newbie,” that is simply unacceptable.
It seems to me that page views are the “life blood,” so to speak, of Associated Content and its contributors. Everything is based on page views! It’s how each of us contributors, no matter how experienced or inexperienced we are; no matter what “clout level” we hold, get paid. It’s also the foundation of how AC itself makes money; after all, page views equals advertising dollars equals profit.
If that’s true, and I believe it is, then the timely and accurate collection, tabulation, and reporting of page views by Associated Content to its constituents are the most basic – and important – processes this online writing web site carries out. Yet, in my experience, this has not happened fully one-third of the time since I began writing for AC.
It may be argued that Associated Content is made up of hundreds of thousands of contributors who submit millions of articles, poems, slideshows, videos, and other content on a daily basis, and therefore it’s difficult, if not impossible, to get it right all the time.
I strongly dispute that notion.
To make that argument would be like me, a rural mail carrier, saying: “Well, I receive hundreds upon thousands of pieces of mail every day, so it’s alright if I don’t get it collected, collated, cased, and delivered to my customers accurately and on time every day.” That argument doesn’t “wash” for me with my employer or customers, and a like argument doesn’t “wash” for AC with its contributors either.
This is the twenty-first century. Instantaneous data collection, tabulation, and reporting, using lightning-fast computer technology, is the norm in nearly every field of endeavor. If we as a nation can, in an instant, “crunch” the votes of tens of millions of voters in an election, and report the results in a matter of a scant few hours, then AC should be able to quickly and accurately “crunch” the data and report results to its contributors.
It is this AC “newbie’s” considered opinion that the staff of Associated Content owes it to its contributors to sit down, carefully and completely analyze its data collection, tabulation, and reporting processes, and make the improvements necessary to ensure the highest levels of timeliness and accuracy possible.
It’s time now to start getting it right, AC!!