Lots of energy & intelligence are applied to get the breaks & then to stay ahead of the pack. No harm, as long as the tactics and efforts are above board or at least follow our conscience; otherwise, we are bound to stare at reality sooner or later.
Hard work by itself will not get us far, as per many marketing gurus. We should get noticed, market our products & even ourselves, fair enough! Then, we are led into grey areas like not only highlighting the strengths but also concealing the weak spots; generally hoodwinking the man-in-the-street. Then some products are marketed not on its intrinsic strengths but more due to compelling strategies that make them get ahead of better ones, like multi-level marketing or direct selling; generally through net-works that cannot easily be refused by the ultimate quarry, the hapless consumer!
Though many savvy creative techniques originated in developed countries, none are outside their tentacles now with free-trade & global reach through modern technology. Most in poorer countries do not have enough even to afford the bare necessities but when others are forced down their throats, they pay a high price indeed. Any forceful application of one-size-fits-all tactics would have the opposite effect in the long-run; but many who got in early would have left for better pastures, with others holding the can!
The marketing whiz-kids are ahead of the pack with the ethics watch-dogs unable to get to them in time. Even sports personalities are marketed to billionaires like hot stocks! The relentless onslaught of the blitzkriegs would numb the senses of most making them walk into traps, eyes wide open!
The products & varieties in them are just too many for any effective policing, if that is the right word! Fly-by-nights hardly bother about moralities & ethics; copy-cats of genuine products are another get-ahead industry in poorer countries where the long arms of law are difficult to reach!
The world should unite to put down sleazy efforts in the interests of the gullible consumer! For that, a data base of ethical products & companies should be listed & the guilty punished not with just a slap in the wrists! Also, marketing gurus, out to exploit with outlandish ways to riches through gimmickry, should be held responsible; like touting sure-fire success in Foreign exchange & Futures trading, stock-strategies where most start losing the moment they sign-up for the courses & then it is downhill to ultimate harsh reality!
Yes, a fool & his money are soon parted but those who can make even the sensible part with their hard-earned money should be pursued & made to part with their inglorious riches! Make only hard work & ethics pay in the long run!