Marketing involves a mix of activities from studying consumer behavior to determining optimal product prices. With a degree in marketing, a prospective job hunter is poised to work on product development, design sales strategies, or scout out new markets.
Getting a degree in marketing involves studying all the steps between the brainstorm of a new product idea to the sales of the resultant product.
According to the Guardian, in 2008, 30.6% of grads with a marketing degree went to work in marketing, sales and advertising, while the next largest segment, 17.9% entered commercial/industrial/public sector management jobs. While public perception of marketing tends to concentrate on retail, only 12.6% of 2008 marketing grads went to work in retail/catering positions.
What kind of jobs are available to those with marketing degrees?
Online retail is a growing segment of the marketing field and has spawned its own sub-specialty degree in e-commerce. With online sales topping ten figures, online retail is one of the most promising sources of a retail marketing job opportunity.
A marketing degree is also a solid foundation for those entering the fashion industry. Fashion marketing is a specialty that includes textiles purchase, fashion coordination, retail buying, window dressing, development of fashion shows, and assessment of trends.
Brand management involves responsibility for overseeing the marketing of a particular product type.
Creative advertising managers with marketing degrees develop advertising campaigns and design the ads that are used to sell products.
In the nonprofit sector, a marketing degree is useful in positions promoting arts and cultural opportunities. The duties of a nonprofit marketing manager involve developing audiences and establishing financial support for the organization.
The gender breakdown for marketing employment was 58% female, 42% male as of 2008, the Guardian reported. That’s a far cry from 1979, when a friend of mine graduated from a respected university with a degree in marketing only to have career counselors advise her to return to school for a secretarial degree so that she could attempt to break into an advertising firm job as secretary and work her way up.
Sources: http://www.worldwidelearn.com/online-education-guide/business/marketing-major.htm; http://www.guardian.co.uk/money/2010/jan/30/what-to-do-marketing-degree; http://www.fashion-schools.org/fashion-marketing-management.htm; http://foundationcenter.org/getstarted/topical/arts.html.