Employee Morale is directly proportional to productivity, thus the bottom-line. What does this mean to you? If your employees are disgruntled, overworked, or generally unhappy, then your company’s profitability will suffer. The first step in increasing employee morale is getting them involved and making them feel part of the process, an integral part of the business. For more on employee morale and productivity, see Employee Morale vs. Productivity. When companies reach out to employees, they are targeting a whole new market. This is exactly where marketing comes in. Just as you have a vast network of family, friends, and acquaintances, your employees have their own network opening up a potentially untapped market.
Social Media, such as Facebook, Twitter, and Linkedin, have changed the world in ways we may not realize until well into the future. Employees are active members of these communities and communicate regularly. Their opinions and beliefs are shared, potentially, all over the world. How does this affect your marketing? News travels fast in the regular media, i.e. Radio, TV, and newspapers, but social media busts news to a speed equivalent to light speed. For instance, the protests in Iran, 2009, Twitter took news to the next level. See the Time Magazine article “Iran Protests: Twitter, the Medium of the Movement.” If you’re company is not active, in social media, then your behind and need to get on the bandwagon quickly. Suggestion: contact Sapphire Bay Consulting or your local social media expert to gain further insight.
As stated before, employees are part of the social media phenomenon and can be brought on board as part of your overall marketing plan. Happy, content employees are willing to tell others about your business. What better way to promote your business than someone saying “I work at _____ and it is the best company I have ever worked for!!” Are your employees saying this about you? Your first priority should be to take a simple survey or “pulse” of your workforce to determine their level of commitment and overall happiness. Changes should be made if not up to par, which is a different topic all together through basic implementations via the Human Resources Department. Once you feel confident your employees are your best ambassadors, move forward with social media and marketing involvement.
How does involving employees affect morale? Employees need to feel you trust them. By involving them in the social media, employees will immediately begin feeling this trust. Guidance is important. Without proper guidance, training, and focus, even the best laid plans will fail. Just like traditional marketing methods, specific criteria must be laid out in a clear, concise plan. With the proper instruction, employees can reach out to their networks and promote your products, services, and business. Engaged employees are what a business should be targeting. Social media is the easiest way to push engagement. Therefore, if your employees are engaged in your social media marketing in a positive manner, then you will be poised to reap the benefits.
Marketing does affect employee morale, but employee morale has a greater effect on the power of Marketing.