If you, like me, are a Mad Men fanatic, then you have anxiously been waiting the premiere of season four. I have been disappointed with the lack of promotion for the fourth season, having yet to see a commercial on television and only seeing advertising online. However, I believe that will change dramatically in the next week as the season four Mad Men premiere will certainly have the opportunity to set some viewing records, especially with the lack of any major sporting events as competition.
The following paragraphs review the first three seasons (containing spoiler information) and preview the upcoming fourth season.
The fourth season of Mad Men will pick up right in the middle of the mess we were left with at the end of season three. Roger, Bert, and Don cleaned out Sterling Cooper, taking the agency’s most valuable employees to the new Sterling Cooper Draper Price agency, which is currently being run out of a hotel room. Don finally came clean to Betty about his past, but it was too little too late, and Betty was last seen flying away with the kids and her new love interest. Not to mention the fact that Peggy has become more aggressive, engaging in a sexual relationship with Duck, and Pete has mellowed out, taking a reverse role of earlier seasons.
Ultimately, Mad Men is about Don Draper. From the first episode, Jon Hamm has explored the psychological disaster that is Don Draper. At the end of season three, we finally saw Don’s impulsive lifestyle catch up with him, costing him his family and his clients. It is only a matter of time before Don loses his sanity as well, a subject that I believe will be explored in-depth during season four.
Don’s wife Betty finally had enough of his cheating in season three, leading her to take their three children and leave along with her new lover (and possibly new husband?). Expect to see this storyline focused on heavily as January Jones is one of the most recognizable, and perhaps most attractive, faces of Mad Men.
Another storyline that will hopefully be explored again in season four is Peggy and Pete’s love child. This storyline was mostly avoided in the third season, instead focusing on Peggy’s advancement in Sterling Cooper and her emergence as a truly creative talent. However, Peggy and Pete’s child would now be old enough to start asking questions about his parents. These are questions that Peggy can no longer ignore.
And, of course, Mad Men will deliver plenty of memorable, unexpected moments in season four. Will Joan continue to struggle with her marriage? Will Roger still be able to please his much younger wife? Will Duck Phillips ever quit being creepy? Will there be any John Deere lawnmowers at the new agency? (seriously, how is Lois still employed?!) And, finally, how many women will Don hook up with this season? I believe the over/under is 12, and I’m taking the over.
The best show on television returns next Sunday, July 25 at 10/9c on AMC.
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