As in every field or
widely differing and
are present. Or what
might be called – the
good, the bad, and the
brilliant (let’s leave the
others for another day!).
Well, it is no different
in the auto industry.
Here are some of the
main ‘characters’ in
the automotive universe.
Source: Motor Trend
Chris Bangle – BMW design chief 1992-2009. Bangle was responsible
for designing the Fiat Coupe, then he went to BMW in which he incur-
porated ‘flame surfacing’ into BMWs from the Z9 concept to the 7-Series
to the Gina Light Vision Concept. Bangle said, “I feel we’ve kick-started
the industry. Now I look around and see other car companies are waking
up and starting to do good.” Regarding Bangle, I say that some aspects of
his designs (5 and 7-Series looked good – high trunk with distinctive lines
and an overall square look, however, other minor elements – curved and
slanted head, tail lights, interior dash, etc.) made the design ‘suspect.’
Overall, I opinion that Bangle was not the real deal. I will leave you to
W. Edwards Deming – Statistician and manufacturing production expert.
Deming improved vehicle production efficiency in the U.S., however, at
first he was ignored. Deming worked in Japan after WWII where Toyota
perfected his statistical methods. Deming said, “The is no substitute for
knowledge. The most important things cannot be measured.” I say that
although Deming was a statistician, he was indeed right about the ‘most
important things’ cannot be measured. Statistics combined with a love
and passion for vehicles takes an automaker to the top.
Enzo Ferrari – Founder of Ferrari. Ferrari was the steward of many
great iconic sports cars and unlike many other car companies, Ferrari
(the automaker) has not lost any of its passion for building uncomp-
romising performance cars. Ferrari said, “Aerodynamics are for people
who can’t build engines.” I say that the automotive world would be
much better off if there had been more Enzo Ferraris.
Soichiro Honda – Honda Motor Company president 1948-1973.
Honda started making piston rings in 1937 and he established his
own motorcycle company in 1948. And after overcoming objections
from the Japanese Ministry of International Trade and Industry, he
began building cars in 1960. His first Formula 1 effort was in 1963.
Honda said, “When Congress passes new emissions standards, we hire
50 more engineers and GM hires 50 more lawyers.” I say that Honda
was a shining example of overcoming obstacles while retaining a
clarity of purpose in the auto industry.
Be sure to check back for part two of: The good, the bad, and the
Have an auto question or comment? You can email it to me at
Kbusch3@verizon.net.Kyle Busch is the author of “Drive the Best
for the Price…” www.DriveTheBestBook.com.