On February 7, 2010 Super Bowl XLIV premiered its annual array of newly minted television commercials that have become almost as entertaining as the football game itself. Some of these commercials are impressive while others tend to go by the wayside. There was one TV commercial that caught my eye for a number of reasons. It was cute, original and funny. It also had a great song accompanying it featuring an old school funky beat that was both catchy and unforgettable. This TV commercial and its music impressed me so much it is absolutely worth sharing.
Rarely do I enjoy watching TV commercials. I’m usually getting up to do a number of things that need tending to, rather than being a couch potato moaning and groaning about commercials running on for what seems like fifteen minutes or more. On this particular night I was writing an article on the Super Bowl commercials, so I had to sit through them. Thankfully some were entertaining. Luckily for me I found a gem of a Super Bowl television commercial that is still on the air during the highly rated prime time shows. Now sit back as I share with you the TV commercial and the band who provides its danceable soundtrack.
Kia Sorento Super Bowl Commercial
You’ve no doubt seen its thirty second ads now for the Kia Sorento, a mid-size crossover SUV made by the South Korean automaker Kia Motors, during highly rated prime time shows such as Dancing with the Stars and The Celebrity Apprentice. The Kia Sorento Super Bowl commercial I refer to features a motley crew of toy-like creatures whom I affectionately refer to as the Red Gumby Cyclops, the red oblong spiky flex toy with the one eye in the center; Cousin It, who is a short and rotund toy covered entirely in brown fringe who bounces when it walks; The cuddly plush Teddy Bear; The ’50’s low-tech Robot and last but not least, a Curious George type stuffed monkey made of knitted yarn in a variety of neutral colors.
In this premiere TV commercial during the Super Bowl and its subsequently thirty second commercials currently running you see the crew of toys driving around the country in a Kia Sorento vehicle having a blast bowling, joy riding and making angels in the snow even though Cousin It sure tries hard but doesn’t quite cut it. Curious George is quite the adventurous one jet skiing and attempting a wild flip with a jet ski. The toy monkey is also seen riding a mechanical bull when the group goes to a country bar. One scene shows a hot tub babe getting splashed on by the Teddy Bear toy who claps for joy when the sexy girl likes it. I always laugh at that part. Also, Curious George ventures out to a tattoo parlor while getting a tattoo sewed on that says “Mom”.
My favorite part of all in this adorable commercial is when they arrive in Las Vegas. It’s like the toys literally come to life in Sin City. One of the best highlights is when they are at a dance club. The Robot is on the dance floor dancing like a robot. Dancing across the robot is a club dancer also doing a robot dance. That has to be the most classic and memorable scene in the entire TV commercial. The monkey is also on the dance floor dancing with a very sexy girl until the scene fades to inside a Kia Sorento vehicle with all of those toys now lying in the backseat next to the passenger, who is a child, putting on a seat belt. The mom presses the key button on the Sorento and off they go as she drives out of the driveway.
Throughout this stellar television commercial there features some interesting music with vocals and instrumental breaks with the refrain “how you like me now?” interspersed as you see the stuffed toys on their joy riding adventure with the Kia Sorento vehicle. When I initially heard the music and lyrics while being captivated by the intriguing story the commercial presented I was struck by its old school R&B/Funk sound. In a way it sounded familiar, but not entirely since I practically know all of the music from the ’70’s era, especially funk. Their sound was too new for it to be from another era, so it was likely a new band, but who were they? I had to know who sang this infectious song with an incredible groove in the Kia Sorento commercial during Super Bowl XLIV.
The Band – The Heavy & Their Song How You Like Me Now
Thankfully there is Google to find out anything and just about everything you want and need to know at your fingertips. I immediately keyed in the information on music, Kia Sorento, Super Bowl Commercial and came up with information on a band called The Heavy. Naturally I had never heard of them before, but that would soon change. I was ecstatic to find out the name of the song and who was finally responsible for playing such great music that is virtually unheard of now in contemporary music. Their song How You Like Me Now is the one featured prominently in the Super Bowl commercial for the Kia Sorento. Now that the mystery’s solved let’s find out more about this band who hail just outside Bath, England in a hamlet called Noid.
The Heavy is a indie rock band who are known for continually crossing many genres of music. They comprise of Kelvin Swaby on vocals, he’s the one you hear singing in the Kia Sorento commercial, lead guitarist Dan Taylor, bassist Spencer Page and Chris Ellul on drums. It was Swaby and Taylor who became friends in 1990 due to their love of R&B music. Eventually they formed a band that plays a mix of neo soul and rock that’s heavy on guitar mixed in with funky horns along with Swaby’s Curtis Mayfield/Prince-like vocals. When I saw their music video for How You Like Me Now for the first time I was truly taken aback by how much Kelvin Swaby reminded me so much of the singer, Seal. Their first album was released in 2007 titled Great Vengeance and Furious Fire. That brought them to the U.S. in 2008 to Austin, Texas’ South by Southwest music festival.
In October 2009 The Heavy released their sophomore album The House That Dirt Built. The third single off their recent album was How You Like Me Now. Besides the song’s famous feature in a commercial during the most watched Super Bowl in television history it was also showcased in the sixth season of Entourage during their finale. On January 18, 2010 The Heavy made their first U.S. television appearance on the Late Show with David Letterman. I urge you to watch their debut performance on Letterman. If I thought their recording was impressive they are out of this world “live”. They had the audience going wild. Usually musical guests on talk shows are so uninspiring. The Heavy took their performance of How You Like Me Now to a whole new level. It was so electric that David Letterman asked The Heavy to perform an encore of the song, something David Letterman has never done before on his show.
Originally their upcoming U.S. tour comprised of dates only in May. It has now since grown to further shows in the months of June and July. Be sure to check out The Heavy’s full touring schedule at their MySpace. I wish they were coming to my state, however, if you are living in a state or city where they will be playing I urge you to see them this summer. This is truly a unique band that deserves enormous success. You can get The Heavy’s latest album on CD or download on MP3 at www.amazon.com. You’re not going to be able to sit through their music. It’s so refreshing to find a contemporary rock/soul band that pays homage to its old school roots. Thanks to The Heavy for introducing your phenomenal sound in a cute TV commercial that’s truly entertaining.
http://www.youtube.com/watch?v=sVzvRsl4rEM (How You Like Me Now music video)
http://www.youtube.com/watch?v=UJqs3D2vv4I (Super Bowl Commercial)
http://www.youtube.com/watch?v=Ds3yl7YjVyM&feature=related (Historic Letterman Show)