Watching some rerun of Friends the other night on television around the seven o’clock hour there was a commercial for mind crime. The commercial was pretty vague but alluded to the fact that people can steal what you think. With all the identity theft and countless CNBC and Dateline specials about credit cards, social security cards and other such being stolen from innocent people so others can fuel terrible addictions made me question, what is mind crime? Could my thoughts be stolen? What is this strange commercial?
Mind Crime Commercial: What it is: There is a new movie coming out called Inception written and directed by Christopher Nolan with a cast including Leonardo DiCaprio, Ken Wantanabe, Joseph Gordon-Levitt, Marion Cotillard, Ellen Page, Michael Caine and others. The plot line for Inception according to IMDB is that there is so much technology now that thoughts can be stolen from a person’s mind as they sleep and at the same time terrible thoughts can be planted.
Mind Crime Commercial: What it Looks Like: The Inception Mind Crime commercials are very similar in resemblance to the publicity tactics of the Blair Witch movie and True Blood HBO Series. When Blair Witch came out there were all sorts of internet rumors that the movie was a real documentary fueling attendance at the theatres. True Blood has come out with all sorts of advertisements based on vampire related marketing including a motorcycle perfect for a vampire and a blood drink.
Mind Crime Commercial: What Happens When You Look it up or Text: The Inception Mind Crime commercials tell you to go to a web page for mind crime or to text a number to learn more. When I looked up Mind Crime I was sent to a web page where you end up playing a video game. There is also a blog about mind crime and dream sharing you get to when you visit other websites. It was not until I found an article on First Showing that I learned mind crime was linked to the new movie Inception.
Mind Crime Commercial: Conclusion: The movie Inception is set to come out on July 16, 2010. If the trailer for the movie is as intriguing as the commercials then Christopher Nolan and his team may be on to a new way of marketing. Memento fans, take note!