Inception box office exceeded expectations last week. If the Inception box office does that again this week, then the movie’s box office could soar the rest of the summer. All throughout the buildup for the film, pundits wondered if a movie like this could make big bucks, especially in this summer. For the first weekend, audiences proved they were eager to play Christopher Nolan’s mind game – and kept coming this week. Yet, for this weekend, the Inception box office run faces its first really big challenger in Angelina Jolie.
Last week, the mega-hyped thriller rolled through with no competition. Everyone knew it would open No. 1, but no one really knew just how well it would do. With $62 million on opening weekend, it went above and beyond many predictions, although it was hardly the biggest opening in 2010.
However, future Inception box office is more unpredictable, since it isn’t a sequel, remake, 3-D epic, or conventional. As such, its performance was regarded as a litmus test for audiences, and whether they could really “get” or embrace such a film.
So far, audiences have been willing to follow along, but that’s because it had the spotlight to itself. This weekend, Inception box office will be challenged by Salt, another action-packed thriller with a major star at the center. In this case, Salt has Angelina Jolie, and has reviews that call it the exact opposite of smart.
Yet, since it is shorter, easier to follow, and has one of the most popular female stars in the world, Salt will pose a big threat. The question is how big the threat will be, and whether it can overtake last week’s champ. Will viewers go back to a traditional action movie, or will they head off to solve Nolan’s experiment once again?
Inception box office projections, along with Salt’s, predict a $30-40 million gross for both films, at the least. Entertainment Weekly has Salt winning by $38 to $35 million, so the race could be undecided going into Monday. But a more interesting question may not be who wins, but rather how far Inception falls.
Most figure that the Inception box office will have less than a 50 percent drop, which is extremely promising. If it only falls closer to 40 percent, it may not only win the weekend, but show that it has legs for the long haul. This could put it on track for over $200 million overall, which would make back the budget, and fully prove Nolan’s tactics can be profitable.
This is the week in which Inception box office will truly fulfill Warner Brothers’ dreams, or head for a more traditional fall. At this point, no one knows what to expect, just like last week.
Entertainment Weekly- “Box office preview: Can Salt overthrow Inception?”
ABC News- “Salt Targets Inception at Box Office”
CHUD- “Dellamorte Does Box office 7/23/10”