Inception box office has soared the last two weekends and the box office numbers were predicted to be just as good this weekend, despite Inception’s new competition. Three new movies, opening to three different demographics, were facing off against Christopher Nolan’s epic. However, only Dinner For Schmucks was expected to come close, although few knew what it could do. As it turned out, it too may have subverted expectations, causing Inception box office numbers to place No. 2 for the first time – though it may not last the whole weekend.
According to Deadline Hollywood, it is Dinner For Schmucks, and not Inception, that is No. 1 after today. The Steve Carell/Paul Rudd comedy reportedly made $8.3 million on its opening day, to overtake the two-time defending box office champ. In spite of mixed to disappointed reviews, fans of Carell and Rudd came out strong yesterday.
As for Inception box office, it underperformed for the first time. After the big holdover business from last weekend, some thought it would only drop 30 percent again this week. However, it had a 38 percent drop from last Friday, although it still made an estimated $8.1 million.
Last weekend, Inception box office numbers convincingly outpaced Salt, in a heavily hyped battle. However, this week’s Inception vs Dinner For Schmucks showdown could be even closer, right down to Monday’s final estimates.
Although Inception box office is down to No. 2 after Friday, Deadline Hollywood still estimates that it could win the weekend – only in a closer battle than expected. Dinner For Schmucks is now estimated to take $24 million overall, with Inception estimated at $25, for a total of $190.3 overall.
In addition to the close battle for first place, the battle for third seems to have been won by Salt. It took an estimated $5.9 million, ahead of Charlie St. Cloud’s $5.6. This should guarantee a healthy $100 million plus for Angelina Jolie’s spy thriller, while Zac Efron still struggles to open an non High School Musical film. Meanwhile, the sequel to Cats & Dogs bombed in sixth place, as Despicable Me remains the number one family film at fifth.
The Inception box office battle may reduce some of the highest expectations for the future. Though it may still get a three-peat win, it would be a very narrow one. That reduces its chances against next week’s The Other Guys, and against a crowded lineup on August 13.
The high standing for the movie was due to raves, Nolan’s built in audience, and the need to see it more than once. But now that audiences have seen it more than once and then some, Inception box office could have a more conventional dip ahead. Still, it should cross $200 million on Monday or Tuesday, and truly start to turn a profit for Warner Brothers.
Deadline Hollywood- “Dinner With Schmucks #1 Friday; Charlie St. Cloud #4; Cats & Dogs #6”