Inception box office numbers exceeded expectations. The Inception box office totals were expected to win the weekend, but actual box office numbers were uncertain. Some predicted as low as $40 million for three days, while others went as high as $60 million or more. As it turned out, the latter group was correct, getting the highest opening this year for a non sequel/remake. But the Inception box office watch has just begun, as the film now tries to keep audiences dreaming.
After a $21 million opening day, projections for the weekend went as high as $55 million. However, the estimates were a bit higher than that, as Christopher Nolan’s mind-bender cracked the $60 million barrier. The actual totals will be released today, as the movie can still go higher or lower.
The Inception box office win was not surprising, yet the numbers exceeded many projections. The many critics who campaigned for the film are now cheering, declaring that originality can still be profitable. But those who were left cold are still waiting to pounce, if the numbers go down next weekend.
It is common for movies to open big, then drop off significantly in later weeks. Inception box office could go either way, depending on how strong word-of-mouth is. Audiences went out in droves this week, given the intense mystery around the movie, and the hysterical early reviews. Now the question is whether they will go back to solve the mystery again.
Critics kept saying that the movie must be seen twice or more to take it all in. That theory will now be tested in the next four days. But, Inception box office will be challenged by another espionage thriller with a major star. Angelina Jolie’s Salt promises more traditional thrills, and a run time that’s about 50 minutes shorter.
It is possible for the film to avoid a big drop-off in coming weeks. Even when The Dark Knight broke records on opening weekend, few saw it getting to $530 million, yet word of mouth powered it through. Avatar didn’t have a gigantic opening, but word of mouth – and 3-D prices – drove it to record setting heights.
No one expects the Inception box office to get that high, although good hold over business would help it make back its budget. It should cross $100 million, but a gross of $150-200 million or more should send a message to Warner Brothers, and Hollywood, that Nolan’s experiments paid off.
Warner Brothers should be happy if Inception box office only drops 40-45 percent or so next weekend. That’s what happened with last weekend’s champion, Despicable Me, as it is already at $118 million after two weeks. But they are both better off than Disney, as The Sorcerer’s Apprentice took just $24 million in five days, proving that one studio’s dream is another’s nightmare.
Deadline Hollywood- “Inception Dreams Up $60.4M Opener”
Awards Daily- “Inception opens with $60.4 million weekend”