Readers searching for pet care information on the Internet tend to be in a rush. They want to find the pet care information they need as quickly as possible. Although it can be tempting for a freelance online content writer to embellish pet care articles with personal stories and jokes, resist the temptation. The readers will not be interested.
Stick to the Facts
Jump right in to the facts about a particular pet care situation. Perhaps the title is “How to teach Your Puppy to Sit.” You can then show three good ways of getting a puppy to voluntarily sit and then reward the puppy for that behavior. Jump right to the steps on how to do this and, if possible, quote your sources like training books, interviews with dog trainers or websites written by veterinarians.
Put the reasons for why to choose those methods of getting a puppy to sit after the steps are described, unless you can summarize the theory in one or two sentences, so as not to distract from the steps. Anyone who has lived with a rambunctious puppy will be rushed and possible sleep-deprived. These puppy owners just want to be told what to do and not what to think. (If you’ve ever had a puppy, thinking is not something that can easily be done.)
Third Person Only
Write pet care articles in the third person, not the first person, unless your client asks you otherwise. If the client’s pet care title specifically calls for “Testimonials” or “Experiences” then you are free to use first person. Those titles are different in that they are specifically asking Helium writers to recall how they handled (or didn’t handle) a particular pet-care situation.
Third person is what professional journalists use in writing “how to” or pet feature articles. It gives a sense of authority to the article and a professional tone. Since there are many questionable and downright execrable pet care advice articles all over the Internet, third person can help show a reader that you know what you’re writing about.
Do not use links if the client speficially requests it. But on websites like Associated Content, links are great for pet care articles because they can illustrate what you are writing about. Unfortunately, a writer cannot ad images to articles on some websites but can add links. Don’t go nuts on the links, because many websites will add sponsored links to your articles. Three links should be more than enough for a 400 – 500 word article.
Do not use exclamation points, unless quoting from someone. These are the sign of an unprofessional writer and can undermine an otherwise brilliant article.
Be sure to divide the article up into small chunks with easy to understand subtitles. Keep your paragraphs to about four or five sentences long. This helps to break up your valuable content into easy to read chunks that will not intimidate a harried pet owner looking for information about their beloved companions.