If you want to write for the web, there are several things to know. Seasoned web content writers understand and practice writing specifically for the web and the search engines. These basics are the cornerstones for a successful writing career on the web. A website’s rankings depend on good content that is highly searchable for the search engines yet informative for its readers.
Maintain a Lean Web Content Writing Style
Web content writing demands that information is conveyed in a complete, accurate, and easily digestible format. Articles that are chatty, fluffy, or without substance will quickly lose the reader’s attention. As a web content writer it is your job to deliver on the title and the subheadings with compelling content.
Example of delivering on a title: “Five Mistakes New Web Content Writers Make”
In order to write for the web you need to know some basic things to avoid. If web content is what you want to endeavor or embark upon then you should consider writing for article sites on the internet. New web content writers make many mistakes while learning how to write articles for the web.
New web content writers make at least one of these five common mistakes when writing articles on the web. A new writer can eliminate the initial frustrations by avoiding these mistakes. Two important rules are writing lean and using good SEO practices.
Information must be front-loaded in web content writing because readers scan text for relevancy by skimming the subheadings. Think of a triangle that is turned upside down, known as the “inverted triangle” model of writing. Information at the beginning of the article (the widest part of the triangle) should be the most important and at the point of the triangle, the least important.
Well-written web content should be concise and clear with simple sentence structure. Paragraphs should contain one or two ideas with three to four sentences. Begin sentences with action words in lieu of: a, if, it, the, there, and this. Redundancies to emphasize a point or meet word count should be avoided.
There were so many animals in the house, that the owner had a hard time managing them. There were cats, dogs, ferrets. gerbils, and hamsters crammed in the small house.
An overwhelmed pet owner was hoarding cats, dogs, gerbils, hamsters, and ferrets in a small three-bedroom home.
Search Engine Optimization (SEO) for Web Content
It is a delicate balance of giving the reader useable information and keeping your web content searchable for the search engines. A motto to write by is: content is for the reader and keywords/phrases are for the search engines. Do not short change the reader and do not abuse the use of keywords/phrases. Distribute keywords/phases throughout the article: titles, subheadings, all content, captions, overviews, and lede sentence.
Search engines consider web content containing more than 5%, keywords/phrases, as artificially padding or “stuffing” the article. Insert the same keywords/phrases about every 70-80 words (approximately once or twice per paragraph). If a keyword/phrase is used in the title, do not use it in the subheading; likewise try to place the keyword/phrase at the beginning of a title or within the first three to five words. See “Sources” for the online keyword analysis tool.
Advice for Good Web Content Writing
Enjoy the simplicity and complexities that web content writing offers. The mastery of online writing is different but can be achieved with patience, persistence, and practice. Start by writing web content for an online article site with a solid reputation like Associated Content. They offer the tools to grow your talents and skills as a web content writer.
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Yahoo! Style Guide: Get to the Point
Yahoo! Style Guide: SEO Basics
Live Keyword Analysis: Live-Keyword-Analysis
Associated Content: Signup to be a Contributor