There is a lot to be said about packaging. Why does Victoria Secret’s lingerie cost so much more than any other brand? Is it because they make better panties and bras? Maybe. The quality of their lingerie is definitely superior. But can’t Fredericks of Hollywood do the same thing? Of course. And yet Fredericks’ lingerie are more affordable. The difference is obvious: Victoria’s Secret packages their product with supermodels, plays soft, classy music in the store, and wraps the purchased items in adorable pink and red shopping bags. When girls walk around carrying Victoria’s Secret shopping bags, they know that people think they’re buying expensive underwear.
Business websites aren’t any different. Business websites are like business cards, like signage, like store decor, like employee uniform. If they are packaged the right way, people will actually enjoy browsing through the website. Perhaps it will even encourage them to buy your products. It’s not a joke. Customers will even say “Oh they have a pretty website, you should check it out!” And so goes the word of mouth, leading to more sales.
Here are a few examples of Get Online Texas’ list of websites with most interesting “packaging and design” here in Wichita Falls.
Gidgets Sandwich Shack
If you’re in the restaurant business such as Gidgets Sandwich Shack in Wichita Falls, you have the perfect opportunity to showcase your restaurant’s theme and menu through your website. This is where your creativity should shine. Gidgets’ design is a little eccentric and artsy, and it speaks for its crowd: In downtown Wichita Falls, it is one of the favorite hangouts for local office employees, students, and residents.
The good stuff: The website shows their menu and a link to printable discount coupon.
The bad stuff: Customers are likely to miss the contact information posted on the homepage and they did not provide an email address.
First thing you notice is the retro theme of the website. Martini Services is a vending machine service located just outside of Wichita Falls, in Henrietta, Texas. We like the way they have designed the website: quaint, simple, and descriptive.
The good stuff: Other than the pleasing retro theme, they have included contact information as well as company background, giving assurance to clients.
The bad stuff: They did not post their pricing on the website.
Brook St. Wellness Spa
This spa/salon in Wichita Falls was designed by Wired Chaos. The design is simple and classy — it felt as relaxing as the type of service they deliver. The images did not prevent the site from loading normally.
The good stuff: They have provided a lot of information for the potential customer, so there is fewer confusion if they would like to inquire via phone.
The bad stuff: If there are older folks who would like to read the information on their website, they would appreciate bigger or bolder font.
These are a few examples of how you should package your website. Remember, just like a regular store, browsing around should be a good experience for your customer. Your website is a reflection of your business. If you show them that you care by creating a great website design for your online store, then they are likely to visit and buy.