Google’s local business center has been renamed to a more applicable name, and business model: Google Places. Google Places allows business owners, large and small, to enter information about their business for free. There are several advantages to using this service, including the free listing of your business on the world’s most popular search engine, the capability of reaching a large audience, and adapting to trends by following analytical reporting.
Google Places will let you create a listing specifically tailored to your business, including your business location, operating hours, photos and even printable coupons that your customers can print off for use in your business. Having a free listing for your business on Google will allow customers to find your business with the relevant details. Once your business is listed, it will be listed on Google Maps, allowing users to easily find your business location and get there with ease. The advantage to this listing allows customers to find your business whether they are searching from a home or office location, or from a more common device, like a smartphone.
Once you are listed on Google Place, you have the potential to essentially reach a worldwide audience. For smaller cities and towns, you can extend your reach and provide customers to easily find your business. From a tourist perspective, listing on Google Places can attract tourists to your business since tourists usually refer to a search engine to find places to go to when they visit a new town or city.
The most essential part of Google Places is the analytical reporting provided. Business owners can get detailed information on customers just from the search queries the customers are using to find their business. For example, if a business owner can see what location a user is coming from when they find your business. This information can help business owners determine where they have the most market share or where they need to advertise more. Google Places analytic reporting also gives business owners an idea of how much traffic their listing is generating. This will show the business owner how interested, or uninterested, potential customers are in their product or service.
Overall, Google Places makes perfect sense for a business owner. While huge corporations pay millions of dollars to have their product or services advertised and marketed, smaller businesses can gain a competitive advantage by listing on Google Places. Google Places also gives smaller business the feeling or a larger and professional feeling by being listed on a major search engine. For a free service, Google Places raises the bar for consumers who are looking for easy access to all the essential details of a business.
“Google Places”, Google, Inc.