Usually it’s the deceased pop or rock star who’s more popular dead than alive, but that is not the case with living legend pop diva Lady Gaga. On Monday, July 5, she achieved an exclusive technological milestone, becoming the first living person to have reached over 10 million fans on Facebook. She even surpassed President Obama’s Facebook record for the number one spot, according to the online site Famecount. However, other Facebook fansites are still more popular than Lady Gaga. Those are the Mafia Wars and Texas Hold Em’ games. The late Michael Jackson also reigns supreme.
How is it that Lady Gaga was able to beat out the President of the United States with more than 10 million fans on Facebook, one of the most popular social networking sites? Just this year alone, her fan base on Facebook has more than doubled. Yes, she is one of the biggest stars at the moment, with her current summer/fall tour in the U.S., Canada and Europe a huge success thus far. It is obvious, with Lady Gaga’s ambitious tour that is ongoing into 2011, she loves performing for her fans. On Friday, July 2, she posted a video thanking her fans for their love and support. One of the interesting things she ended with on her video was this statement: “Become my friend on Facebook. I’ll never forget you.”
When I read that article recently about her gratitude video, I actually became a fan of Lady Gaga’s on Facebook because I wanted to see her reach 10 million fans, which she has done. Another thing I noticed about Lady Gaga is how she calls her fans “little monsters.” Some might think that is a weird name to call your fans, but Lady Gaga is as far from mainstream as you can get. On her Facebook page, she posted the following message to acknowledge her fans on the latest:
“Happy 4th of July little monsters! I can smell you from backstage. Lipstick, whiskey, and the rat pack. X Mother Monster.”
It’s these little endearments from her on Facebook and even on Twitter that make the fans feel like a part of her world.
Lady Gaga has simply tapped into the power of the enormous success of Facebook to her advantage. She comes across as sincere with her fans. Many other pop stars either do not communicate personally with their fans on Facebook, or they have a personal assistant doing the canned replies or responses instead. Granted, many of these stars are busy.
However, with the advent of texting during their numerous down times at any time and any place, it’s not an excuse anymore. You can send messages to your Facebook while traveling, dining or relaxing. Obviously, Lady Gaga found the time while backstage before her show on the 4th of July to send a message to her “little monsters.” She certainly uses her downtime wisely, and has the people-skills to remain a pop superstar for a very long time, as well as doubling her 10 million fans on Facebook.
Dan Whitworth, Lady Gaga sets Facebook record with 10 million fans, BBC Newsbeat
IANS, Gaga Beats Obama in Facebook fans record, Entertainment Daily
Events, Lady Gaga
Lady Gaga, Facebook