While it is true that Las Vegas is a favorite backdrop for Hollywood films, it’s not really a niche location for art and independent films, especially when compared to California, New York, or Chicago. It has its own independent film festivals, yet it’s not as big as Sundance or as famous as the Las Vegas hotels and casinos. Now, more than being a popular filming spot for big-budget blockbusters but not a home for art film enthusiasts, Las Vegas opens a new door to feature independent and art films with the opening of the Giordano Theatre at the Las Vegas Hilton.
Las Vegas Further Lives Up to Its Title as “The Entertainment Capital”
Angelo Giordano and Christine Giordano of Giordano World Entertainment know that showcasing independent films in regular theaters is always a tough and impractical endeavor to independent artists. Other than specific business and bureaucratic requirements, the primary problem is keeping up with the financial demands and competing with space from the more bankable mainstream movies. In short, other than competitive selection in film festivals which can’t really accommodate that much films nor accommodate that much screening times for selected films, there’s no much place for the independent filmmakers and the independent film audience, not just in Las Vegas, but practically everywhere. And this is where Giordano Theatre comes in: making it possible for independent producers to show their films in a state-of-the-art and strategic theater in the “Entertainment Capital of the World.”
Unlike in other places where cineplexes are commonly found inside malls, most movie theaters in Las Vegas are commonly located inside the big hotels. For locals, other than the favorite shopping attraction Town Square, the popular movie theaters are found inside Las Vegas hotels such as South Point, Palms, Red Rock, Sunset Station, Orleans, and Green Valley. All these generally showcase commercially released movies. While Brenden Theaters at Palms usually hosts film festivals such as CineVegas Film Festival and Las Vegas Film Festival for the past years, the options for theatrical locations are clearly quite limited.
Las Vegas Promotion and Testing the Market
Giordano Theatre gives independent films the opportunity to be showcased and tested within a region with a wide range of demographics from locals to American and foreign travelers who go to Las Vegas for vacation, entertainment, business, conventions, and meetings. Las Vegas Hilton is a strategic location as it is beside the Las Vegas Convention Center (LVCC) where most national and international conventions of all kinds happen all year round. In fact, the Las Vegas Hilton serves as an extension of these conventions when needing more space for specific convention events as it has a convenient bridgeway to the LVCC.
The Giordano Theatre concept features a unique marketing plan to help effectively promote independent films while limiting the risk and expense that mainstream producers and studios typically get into when distributing their movies. Las Vegas Hilton will advertise independent film selections throughout the hotel with movie posters, websites, and monitors situated within the casino grounds, common areas, restaurants, and marquee. The theater will also advertise within the Las Vegas market through a wide array of media outlets including newspapers, magazines, television features, radio and local radio talk shows, advertisement of movie trailers on theater screenings, and cross promotion in Giordano World Entertainment stage shows. Banner advertising and wrapping of tour bus can also be made available to independent filmmakers in a realistic budget.
How to Screen Independent Films at the Giordano Theatre
Giordano Theatre features a jewel box-like theater with plush seats and Yamaha digital sound and technology.
The process of submitting films to Giordano Theatre is simple. Filmmakers or producers must submit the film with a one-time submission fee (as of July 2010, $725.00 for feature and documentary films; $349.00 for short films with lengths not to exceed 30 minutes). These fees guarantee a minimum of two weekend showings, including fully-covered production of print and advertising collaterals to promote each film. Show tickets go on sale to the public at the Las Vegas Hilton box office or people can purchase tickets and see movie schedule online at the Giordano Theatre website. There are film screenings also accessible via Fandango and Tickets.com.
The theater readily provides marketing services for movie premieres and screenings through the 24-hour in-room television advertising of the movie trailers at each room of the Las Vegas Hilton.
Each film continues to screen until audience participation and public support discontinue, or ticket sales decline. A movie continues its rotation with no additional fee, if it receives good reviews and steady ticket sales (at least 30 percent theater occupancy). In demand movies have the opportunity to increase viewing screens from 8 to 10 within the Las Vegas market which includes the City of Las Vegas, Summerlin, Henderson, and Green Valley. Depending on the target audience, it can also extend to more areas including Boulder City and Lake of Las Vegas.
Successful theatrical screenings in the wider market may result to a domestic theatrical distribution offer from Giordano World Entertainment, or even a full theatrical distribution licensing agreement with the film producers, production studio, and the filmmakers. This can include a national theatrical release, a worldwide distribution deal for up to 46 countries around the world, and DVD sales and rentals.
Another distribution venue independent filmmakers can explore is getting into video-on-demand programs in various hotels, including a film’s availability in Pay-Per-View, TV, and Internet broadband TV.
Independent filmmakers, producers, and distributors with further inquiries about film submission may contact Angelo Giordano or Christine Giordano at 702-756-7841 or via email at Christine@GiordanoEntertainment.com.
How to Watch Independent Films at the Giordano Theatre
Giordano Theatre is open seven days a week with showings from morning to midnight. It is located at the Las Vegas Hilton, 3000 S. Paradise Rd., Las Vegas, NV, 89109. Being the first of its kind in the motion picture industry, it showcases features, documentaries, studio, independent and short films in Las Vegas.
As of July 2010 rates, ticket price is $7.00 to $ 15.00 per showing, or an affordable $15.00 to $ 30.00 for a day pass. Group, military, and senior citizen discounts are also available upon request.
Movie patrons get complimentary unlimited popcorn, 2 for 1 cocktail, and a $10.00 LV Hilton Match Play. Light dining and cocktails are also available.
Information about show times and schedule are readily available to Las Vegas locals by calling 702-650-7677. Patrons can purchase movie tickets by visiting the Las Vegas Hilton box office located at the front lobby or by calling 702-732-5755. Ticket purchase and movie schedule are also accessible online at the Giordano Theatre website and various media platforms providing information about movie screening schedules and ticket purchase services.