Eumora (Asia) or Amoorea (Austria, Europe) Some people call this the Magic Moor Bar. When I was first told that usage of this soap bar required no other toner or moisturizer I was skeptical. Because I know even oily skin need some hydrating moisturizer. I was told “All you need to do is lather and leave on for 3 minutes.”.
So I decided to take a closer look at this ‘miracle soap bar’ that people were raving. What does this detoxifying soap bar do?
* Disodium Lauryl Sulfosuccinate
* Sodium Coco-Sulfate
* Triticum Vulgare (wheat) starch (Wheat germ Oil) – Although found in many brands of cosmetucs, there are emerging concern for this ingredient (RTECS®- Environmental and Molecular Mutagenesis 2005). Primary skin and eye irritant tested on skin of rabbits.
* Paraffin – this substance is added for extra-whitening effect but has been known to clog pores. There’s lesser concern since you do not leave lathered soap on your face for too long.
* C17789 is actually a toxic, Titanium Dioxide (ref: http://www.cosmeticsdatabase.com/ingredient/706561/TITANIUM_DIOXIDE_%28NON-NANO%29/ ) .
If it’s Nano Titanium Dioxide, particles of C17789 are smaller and so, are easier to penetrate into skin; ref: http://www.cosmeticsdatabase.com/ingredient/726566/NANO_TITANIUM_DIOXIDE/ ). However, CosmeticsDatabase.com implies that the hazard score of 2 to 10 is based on usage of the ingredient alone. The cancer-causing hazard seems higher if this ingredient is breathed in via spray aerosol form.
Bad news is there is NO REGULATION over Nanotech ingredients (according to Friends of Earth). A surprise, isn’t it?
At this point, I have no idea if this soap bar contains the Nano Titanium Dioxide
* Heilmoor clay is actually Dead Sea Mud + Algae Extract (Hydro-micro Alga known as H-mA). The Algae is taken from 3,000 year-old French Glaciers before they are cultivated in Haiwian fresh water lakes. Digging deeper, I was told that the clay is indeed made via Nanotechnology. This clay is said to contain essence from over 700 herbs, something I could not substantiate.
The clay helps skin to retain water – not oil, so that skin is supple. It is believed that acne skin lack water. (The clay’s base is from France.)
Perhaps, Heilmoor Clay’s rival is perhaps the Bentonite Clay – which also functions as a beauty facial mask
(At this point, I have no idea what exactly is in the Base.)
* Olea Europaea Fruit Oil (Fragrance from Olive Oil)
* Chamomilla Matricaria (Chamomile) Extract
* Olive Oil
* Isopropyl Myristate – this may derive from animals. Minor irritant to skin, eyes and when breathed in. Hazard level 1 out of 10
* Algae Extract
* Polyglucoronic Acid – its manufacturing process can be viewed in brief here. There’s no data on safety of polyglucoronic acid. That is to say NO ONE KNOWS if this acid will cause any side-effects etc.
We have MANY good cosmetics around but can you imagine them working BETTER without all the questionable chemicals?
The most active ingredients in this soap bar is the Heilmoor Clay and Algae Extract. Do you know Algae Extract is extracted from Marine PhytoPlankton (seaweed)?*
In Asia, Eumora has an extra Halal certification (Muslim certified to say that product has no ingredient source from pork, and not made from any animals which had no Muslim prayers said to them before slaughter).
Although the soap bar has never been tested on animals, the raw ingredients like Isopropyl Myristate may already have gone through some via the supplier of Isopropyl Myristate. So the label “no animal testing” for this product is a little misleading.
In addition to this, it’s clear that NOT everything in this soap bar is ‘natural’. It is relatively safe to use – if you can close your eyes to C17789 (titanium dioxide)!
Looking at the current range of Algae Soap Bars, I have to say this is not the best of its kind . Its competitors’ products contain anti-oxidant Vitamin C and extra virgin coconut oil. Even AgeLOC’s facial wash has Vitamin C (I have yet to properly review this product but Vitamin C is listed in its label.)
I know of a Chinese Traditional Doctor who’s selling Eumora soap bar for SIN$65. Search online and you will find that this retails online between SG$50 to SIN$140. eBay sells Eumora for SIN$240 (US$130)!! This makes me wonder if online shoppers are getting the REAL thing!?