“Do not dwell in the past. Do not dream of the future. Concentrate the mind on the present moment.
Most people know Google as only a search engine but Google is much more. Google is to the web what Harold Robbins was to filming in the early days of Hollywood in his work, “The Dream Merchants.” Google executives recently displayed products and ideas at the recent Google IO Tech Conference held in San Francisco. This article presents selected conference highlights. Standouts included HTML 5, Integration of Web and TV, WebM, and latest Android, Froyo.
Vic Gundotra, Google Engineering VP, praised the web as a contextual platform for information transmission and content delivery that belongs to no one. Since it belongs to no one, it belongs to every one. Gundrotra noted HTML 5 as a new standard for the web.
Google, VP for Project Management, asserted that web applications need to be able to do everything desktop applications do. HTML 5 is the next step in that evolution making sure all applications are functional in browsers.
Google TV and the Web
Richi Chandra, Google Product Manager, reported Google TV will be able to seamlessly transition from content on the web to content on TV from the browser search box. An integrated digital video recorder can be set to record scheduled content. This will provide users with control over the when and what will be watched in one place.
TV content will become more interesting because it will be personal to the user. Less time will be consumed finding it and more time available to watching it. This is the next step in the evolution of TV, information transmission and reception.
Open Source Video Format – WebM
WebM is a open project collaboration. Fifty years ago, collaboration on similar technologies to be used in ventures for profit by different companies would have been unheard of. Google has partnered with software developers, Mozilla and Opera.
Mozilla believes the Internet should be public, open and accessible. Opera is reported the fastest browser ever to support the VP8 (video compression) encoding technology in all their browsers. Google acquired VP8 from On2 Technologies formerly known as the Duck Corporation.
Mike Shave, Engineering VP of Mozilla, says “WebM will be industrial strength royalty free video with high quality open source implementation and broad industry support. YOUTUBE will be supporting the WebM video format as part of its HTML5 beta trial.
Latest Version of the Android, Froyo
Google executives report the Android phone, Froyo, is gaining momentum in the mobile device market. Froyo has a persuasive look and feel. It presents an aesthetic screen, user friendly interface, and faster processing speeds.
Google projects 200,000 phone activations a day by end of the next quarter. 50,000 applications are now available for the Froyo. More than 200,000 developers are constantly producing more. Froyo is positioned to be competitive with the Sony Ericsson Xperia 10 and the I – Phone.
Google and collaborators are the technology dream merchants of the time. Their work is making for a broader playing field among creative persons and groups in the ever expanding market for information delivery and services technology.