So there are things which are essential to people’s lives; food, water, shelter; and then there are the bonuses; the things we don’t need but that make our lives more bearable; lo, enjoyable: fresh fruits, fast cars, exfoliating facial scrub, Starbucks Coffee; all things which we don’t necessarily ‘need’ but which make the daily drudgery trip a little less stressful and help us carry ourselves high so that we can march on into the future. So it was with some interest the other day that I watched this commercial for “Heel Tastic.” According to their advertisement, Heel Tastic is supposed to help those with cracked skin and aching heels feel better. I watched with some amazement as, one after another, these claims kept coming out. Then I began to wonder; what is the story with this Heel Tastic? Is it really a legitimate product? I have dry, cracked heels; should I be ordering Heel Tastic right now?
What is Heel Tastic: The first question many people will ask is just what is this Heel Tastic? It appears to be some kind of moistening agent that you rub onto your heels for relief. According to their website and commercials, Heel Tastic brings relief by way of “softer, smoother heels and feet in just days.” Apparently the Heel Tastic formula is a “fragrant, easy to use formula,” which is absorbed “deep below the skins surface.”
What Do You Get From Heel Tastic For Your Money: According to the website and infomercial for just ten dollars you get not just one, but two Heel Tastic tubes, a 10 piece precision grooming kit in an attractive carrying case (a $40 value!) and gift certificates for $25 in shopping at Wal-Mart.
How Does Heel Tastic Work: Unfortunately for the information hungry reporter in me that is always looking for knowledge, the Heel Tastic website and infomercials are aggressively vague. In fact the only thing online are pictures of the product you get, before/after pictures of a heel which has apparently been treated with Heel Tastic, some girls wonderfully French manicured toes, and a doe-eyed brunette in a pink tank top. However in both the commercial and online the claims are very forward leaning.
Heel Tastic Conclusion: For my money I’d have to think that the Heel Tastic system is just an open door to all manner of unwanted marketing materials for years to come. Yes, Heel Tastic does come with a money back guarantee (minus shipping and handling) and yes the product does claim to work wonders. However I think I’ll just stick to my lotion or long hot soaks in the tub when my dogs are too tired. Heel Tastic just seems to be another one of those products we can probably live without.