In today’s competitive market place, companies work very hard to stand out and be singular in their offerings. Their business needs are unique and require the best engagement of marketing methods and branding available. In order to position themselves effectively, company management needs a reliable resource for choosing a marketing firm that can represent them and market them successfully.
This guide to marketing firms in the Research Triangle Park and Raleigh area has been prepared for businesses so they can maximize their search for the right marketing firm when needed. By selecting the best marketing firm, companies can compete effectively and achieve the necessary leads and sales in their market of choice.
An individual tasked with the responsibility of choosing the right marketing firm will have some selection criteria to assist them in making the best choice. The following is a suggested list of factors that might be used when considering which firm to hire:
1. What type of marketing does the prospective company engage in such as: B2B, B2Consumer, Internet
Marketing, Email Marketing, Direct Mail Marketing
2. Have they won any awards for their work.
3. Are they conveniently located to your office for face to face meetings.
4. Do they have sufficient staff to accomplish your project(s) in a timely manner.
5. Is their project pricing competitive.
6. Do they have a reputation for being a company that’s easy to work with.
7. Do they come recommended by other businesses.
This list of marketing firms considered as “top firms” in the local area is based on research of company information available. This list could be considered subjective, however, their selection was based on several factors: years in the business, depth of services and this author’s marketing experience in selecting firms to market former companies. (Disclaimer – the information and list of firms provided here in no way represent the author’s endorsement of any particular firm.)
Top Marketing Firms in the Research Triangle Park and Raleigh Areas
Genesis Marketing Partners
• Located in Cary, NC.
• Full service marketing and advertising company with over 20 years experience.
• Menu of services includes Real Estate, Public Relations, Marketing Consulting and Sales & Employee Training.
• Genesis Marketing Partners knows that a unified, organized approach with careful research leads to market exposure in the right demographics to produce sales. Their approach has won many awards both locally and nationally including the prestigious ADDY award.
• Telephone: 919.388.5886
• URL: www.genesismarketingpartners.com
BtB Marketing Communications
• Located in Raleigh, NC.
• Full service business-to-business marketing communications firm with over 30 years of industry experience.
• Their services include Strategic Planning, Public Relations, Creative Services, Interactive Services, Sales Promotion, Media Planning, Trade Shows, Direct Marketing and Metrics.
• BtB has been providing marketing services to both national and international clients for over 20 years. They immerse themselves in your business, work to understand your company’s particular language of business as well as your channels of delivery and markets.
• Telephone: 919.872.8172
• URL: www.btbmarketing.com
Cyber Media Marketing
• Located in North Raleigh, NC.
• Provide you with a comprehensive Internet Marketing Strategy guaranteed to grow your business and your bottom line. They have over 20 years of experience marketing to small businesses and they’ve been trained by some of the world’s best marketers including Dan Kennedy, Jay Abraham and Rich Schefren.
• Their services include Small Business Marketing, Search Engine Optimization, Internet Marketing and Web Site Design.
• Telephone: 919.342.0257
• URL: www.cybermediamarketing.com
L&E Research
• Located in Raleigh, NC.
• As their website says, they are a Top-Rated, Southeastern, Qualitative Research Firm. In addition to offering research services, they conduct Focus Groups and Field Intercept Services. For example, they might go to a local area mall and conduct survey interviews with the “man on the street.” Along with superior attention to details and exemplary service, L&E Research has grown into one of the largest focus group companies in North Carolina.
• Additional services provided are Business-to-Business and non-database recruiting along with the traditional database recruiting services.
• Telephone: 919.782.3860
• URL: www.leresearch.com
Trimark Solutions
• Located in Raleigh, NC.
• Trimark Solutions provides Internet marketing services, along with Web Design, Search Engine Optimization, Pay Per Click and Brand Identity. They focus on increasing your website’s relevant visibility through keywords, link building and paid search marketing.
• Additional services they provide are on-line marketing and web analytics which help you measure the success of your campaigns.
• Telephone: 919.785.2275
• URL: www.trimarksolutions.com
Metro Productions
• Located in Raleigh, NC.
• They use a unique combination of strategies, design, print and video to create the perfect way to tell your story. All you have to do is bring them your story and their experienced staff will create that memorable message to market your company.
• The services Metro provides are marketing strategy, design, web site design, video, printing and direct mail. Through experienced use of these delivery channels, Metro produces a well-rounded and effective program for your company.
• Telephone: 919.851.6420
• URL: www.metroproductions.com
the Click Depot
• Located in Raleigh, NC.
• the Click Depot provides a more organic approach to the Internet Marketing Services. They focus more on what’s happening with your company web site through the use of Search Engine Optimization, Pay Per Click programs, increasing your page rank and website traffic and providing website design that is effective and affordable.
• When your primary charter is to increase your site traffic, convert browsers into buyers and have a positive bottom line, then this company will drive your success.
• Telephone: 866.960.9353 (toll free)
• URL: www.theclickdepot.com
919 Marketing
• Located in Holly Springs, NC.
• This company provides marketing consulting and public relations services to those companies that haven’t been successful in their business. 919 Marketing has a proven track record of success assisting various sized companies achieve their business goals. Other services provided by 919 are strategic planning and brand marketing. In 2009 they were voted the Best Place to Work by the Triangle Business Journal.
• If you are looking for a marketing firm with a broad base of clients that span a variety of venues and products, then look no further than 919 Marketing. Some of their clients have included Fortune 500 companies down to brand new start-ups covering sports, health care and high tech.
• Telephone: 919.557.7890
• URL: www.919marketing.com/index.php
Just what makes a successful marketing firm a “top marketing firm?” I believe it ultimately boils down to their staff and their willingness to provide that ultimate but cost-effective service. In today’s market, it’s too easy to say you’re the greatest, capture the client but then fall short on deliverables.
When you read the list of firms above and you’re trying to decide which company to engage, consider all their services and industry experience. What you might consider to be outstanding service may be something entirely different to another person. Your final selection will be similar to conducting a job interview. If you “hit it off” with them where there is real chemistry between both of you then you’re going to achieve the success you’re working toward.
