Google is a powerhouse of techno geniuses and creatives. The powerful combination keeps Google on top of the search engine game.
I’m sure we were all caught a little off guard this morning when Google took over our sound and Pac Man started playing. Google is one of my home pages, but it is not my first home page when Internet Explorer browser tabs open. Of course, I went in search of the sound. I didn’t expect to find Pacman.
I expected to be annoyed by an advertiser who wanted to be the first one to speak to me at my desk this morning, Instead, Google offered me the opportunity to play a game. Well, it was their way of being the first one to speak to me, but that is creative.
Now Google Pac Man will be the buzz all day. Sheer marketing genius, much like the “Google Doodle” contests and the themed Google insignia on special days.
Those of us who work online are constantly learning how to try to improve our rank on search engines. Teams at all the major search engines, including Yahoo and Google, work on marketing and algorithms for pulling websites within their search engine. There is another team pushing marketing ppc for search engines, which is a proven revenue generator for both search engines and on line merchandisers.
Those of us who work on the web all the time sometimes make assumptions about which search engines people are using. I proved that to myself this week by asking several people which search engine they use the most, assuming of course, their answer would be Google because that is the search engine I use the most.
Fifty percent of the people I asked, in my extremely casual poll, used Google, while the others gave me a variety of responses. Second to Google was Yahoo, which came as no surprise, but I was reminded of other search engines that people regularly use without a second thought about Google.
I’m grappling with that because from where I sit, behind the computer screen, I see Google all day. Duh, today I realized that Google works with the same branding issues we all do, but they make it look easy.
What struck me today was Google’s creative use of Pacman integrated in their logo. How cool is that? There is the creative genius that I’m talking about.
Google doesn’t just have the techno geeks, they have creatives who are watching trends, looking forward and backward, and doing unique things to keep the Google brand on top. You have to admire that.
It is too easy in any online business to focus on one aspect, such as SEO, linking, or page layering, at the expense of other areas, in this example, creative content. Instead, we should take the lead from Google and remember to take on all aspects of our online work or marketing, but remember above all to make it fun, entertaining, and informative for users. Otherwise we will end up on the bottom of the heap with a bunch of other what’s-their-name companies, marketers, or writers.
Thanks for the reminder and lesson, Google. Oh, and thanks for the quick game of Pacman. Can you do Ms. Pacman Google? I’m better at that game.