Ford recently announced they have set in motion plans to have 25% of their new fleet as electric powered vehicles. Looking back in time, Ford has been on this path since the early 1900’s. Ford had electric powered vehicles since before 1919. Ford now feels it has the formula to produce tens of thousands of electric cars in the near future.
This could open up overseas markets to Ford Motor Company, which have taken serious hits over the last twenty years. The ability to mass produce electric cars will make Ford the leader in sales in the electric car market if they live up to their goals for the year 2020.
All Electric Focus Will be Hitting the Streets in 2011
The 100% electric Ford Focus will be hitting the streets in early 2011 and best of all, the electric Ford Focus will be produced right here in the United States by American workers. The Ford Focus will not be a profitable endeavor for Ford right away but establishing their ground early in the lucrative electric car field will be priceless.
Ford has taken the green movement and made it theirs. Realizing that if they can get the jump on the competition, they can be the leader in all electric car sales for decades to come. The move made perfect business sense to Ford and it is a move in the right direction that the car manufacturers will follow.
Ford is investing over a half billion dollars on the investment in the new plug-in electric Ford Focus. The money won’t show in return initially. The positive press and added workers that will soon be working again, will add to the momentum and popularity of the all electric Ford Focus.
What Other Cars Will Ford Focus on to Get to the Lofty 25% Goal?
Ford’s goal of a new fleet of cars that will feature 25% of the cars as electric powered is a lofty and ambitious goal. The question will be, can they get there with just the all electric Ford Focus? The answer is no. There are more all electric cars already in the pipeline and ready to be unveiled soon. Many are anticipating the Ford Escape Mini SUV.
The Ford Escape Hybrid was the first mass production vehicle of it’s kind created by Ford. It would make sense for the Ford Escape to be the next mass production all electric vehicle to come off the assembly line. For the commercial market the Ford Transit EV is making headway in limited tests at the moment and may make it to mass production before the Ford Escape.
Ford’s Strategy Will Eventually See All Ford Models With an Electric Version
Ford is implementing a strategy that will eventually encompass all brands under the Ford name. There will be an electric version, a hybrid version and and gas version of the same car. The strategy will make for easy adjustments on the assembly line when switching versions and it will create less down time. The key will be that Ford will create electric cars that look exactly like the normally aspirated models. A plan others may follow eventually.