Today’s small business is operating on a tight budget. This means funds to advertise or allocate to finding new business or customers can be restrictive. It is the time to think of creative ideas that don’t cost money but allow you to achieve your goals.
Do you own a restaurant? Or how about a office complex with conference room? Why not offer your space for a minimal price. A great idea if you own a restaurant is to offer a meeting place for organizations. Don’t charge for the space, but consider having a menu prepared of several low cost combo meals. If you have a available conference room, consider offering it for rent for a nominal fee to groups or organizations who may want a more professional place to hold meetings. This is a great opportunity to showcase your business and put some extra funds into your pocket.
Depending on the service you offer, consider joining a barter group. Whether within your community or online at such sites as www.SwapAce.Com bartering is a great free source for improving your business. You can barter items such advertising services, equipment, and more.
Free Search Engine Listing
The best way to have your website found on the Internet is through search engines. Usually companies will charge a fee to have your site indexed. But you can use www.AddMe.Com for free. This web service also provides great tip for website recognition, a blog, e newsletter, and more. The best thing about the benefit of this site, its free and helps to improve your web presence.
Sponsor a Charity Event
Sponsoring a charity event is easy and it give back to those that are in need. Charity events can be done for large organizations, such as St. Jude Hospital or local charities, that feed the homeless. Contact the local media to make a announcement regarding the event, how long it will continue. Upon completion of the event, make sure to make thank you known to your customers who contributed and how much was raised. Events like this bring a sense of community and pride to small businesses.
Many companies today no longer go the route of printed coupons. The cost of subscribing to these companies have risen over time, making it too expensive a venture for small business to do consistently. Instead, many owners prefer to collect email addresses and “send” clients promo or discount coupons. Doing it yourself provides several advantages. First, the cost savings of going paperless is huge. Second, tracking of users. By coding and collecting these coupons, a business can gather valuable marketing information to take advantage of for further discount offers. Finally, the connectivity with your clientele. Customers like that personalized feel when receiving an offer geared just to them. The cost in putting together the email and promo is just your personal time.
Today’s small business owners have to be budget conscious, but also creative when finding inexpensive or free ways to increase traffic to their location. Please feel free to comment on this article and share ideas that have worked to make your business dollars grow.