Change is the only constant – better get used to it – is the clarion call to survive in a world waiting for the next path-breaking invention! Gone are the days of getting excited by a new pencil or pen; or even, walking with friends to the school. Increasingly, it is communicating with those far-away mostly unseen but ignoring those, right next to us!
Fixation on anything new is the order of the day! The marketing whiz-kids are working over-time to produce the next big opportunity to take the world by storm, out-beating all others. Of course, it is mostly targeted at the most vulnerable, the young that are under peer pressure to confirm; easy targets, indeed!
But are they enduring to add meaning to our lives? Or, just fads soon replaced by others down the line, to escape the harsh realities of life by easy distractions? The all-pervasive fascination with gadgets has no boundaries or limited by political systems. Totalitarian governments are grappling with them trying to stem the fall-outs on their societies still closed to outside world few decades ago. Cuba opened their doors to mobile phones months ago!
To build any relationship requires personal sacrifice of time, effort & even money. With the recent life-styles that have seized the imagination of the young & even others in a hurry to get into the bandwagon, the old enduring values have become well, really old-fashioned! As the gadgets are replaced with newer ones in a jiffy, the same flippant attitude seems to apply to personal relationships. All are dispensable!
There are some vestiges of the old way of life still lingering that plugs the enlarging pot-holes but that will also soon become history. There will be a new realization of easy disposability with nary a thought for human feelings. Will life be the same again? Will it be worth preserving or just to be enjoyed with no thought of tomorrow? Already the effect of living beyond our means is taking its toll with even some developed countries fighting to stay above water.
Anyone with some conscience will realize these life-styles are not sustainable & would bankrupt our ability to sustain ourselves. We are already ruining the environment with recent oil spill in the Gulf of Mexico, a stark reminder that these are not the way forward! Rather than shooting the messenger, we should apply breaks, take a pause & rethink our priorities.
All these marketing gimmicks to encourage us to spend as if there is no tomorrow can sink us, lock, stock & barrel! The cost to pick-up the pieces later would be just beyond future generations. We all know what to do but cannot stop dancing as long as the music plays. When the reality strikes, there would be a stampede at the exit!
Time indeed to bring-back the joys of simple living based on tastes & pleasures that are enduring & also come cheap to our purses & the environment!