Ecommerce sustainability does indeed depend on reliable product sourcing. Home business, if you are planning for success, must take into account a number of key factors, such as product supply. However, it is not the only factor, and in this article I want to discuss another key component of online ecommerce site success.
Product Sourcing, Home Business, and Ecommerce Search Engine Optimization
One key factor that will contribute to the success of your ecommerce, home business site is traffic. Product sourcing alone is not enough. Although there are numerous ways to develop a flow of traffic, if you cannot get potential customers interested in your products to your site, you will not make money. In other words you need targetted traffic. Possibly the most economical traffic development tool at your disposal is the search engines–Google, Yahoo!, and Bing, to name the big three. I’m not suggesting that the search engines be your only strategy for bringing people to your site, but with proper consideration, the search engines can be harnessed to work very well in your favor.
Assuming that you have your product or products, supply sources, and your website designed and coded or otherwise figured out, it is now time to work the search engines into your marketing plan. There really is no one-size-fits all template for search engine optimization (SEO), and there can be numerous aspects to take into consideration when designing an overall approach. However, there are some basic strategies and principles common to all SEO approaches. These include what we call on-page and off-page optimization.
The key on-page factors, where ecommerce search engine optimization is the point, are keywords and site content. Keywords include the specific words and phrases people use to find your site. Since you are selling a specific product (or products), if possible you want your site pages to include the phrases that people type into the search engines when looking for your product line. You can position your keywords in a number of ways, such through the use of the title, keyword, and description meta tags for your site and individual pages. The use of meta tags is somewhat controversial in terms of effectiveness. However, webmasters generally use the basic tags used above because the search engines do sometimes use them to make ranking decisions.
The principle means of positioning your keywords and phrases is accomplished through your site’s content. This would include all the words, phrases, and text used to inform visitors and potential customers about your products, business, news, and anything else that could be of interest to your targetted customer population. In other words, The content comprises the articles, product descriptions, advertising, blog posts, RSS feeds and anything else you publish on your site. This allows you to show case specific key words so that it catches both the attention of the search engines and the human visitors you want to draw to your ecommerce site. The art of “show casing” specific words and phrases is the practice crafting content so that it both addresses the needs of your targetted audience and also acts as search engine bait through skilled use of the language and choice of words.
The key off-page optimization factor consists of getting links back to your site and its pages. By now you see that the quality and kind of content on your site will make worth while all of your hard work finding reliable product sourcing. For home business, this is an essential–however, we also need to go off-page for promotion. One very effective technique I’ll touch on concerns social networking and social bookmarking. Used properly, they can bring valuable attention and traffic to your site.
Many online marketers now establish a business presence on sites such as Linkedin, Facebook, Myspace, and Twitter. These allow easy, network access to thousands of potential customers and a potential source of back links to your sites. You do have to spend the time to build a presence that people can trust. To some degree you accomplish this by the quality of content you publish. People will know you by your words. If they like what they find, they will follow you to your principle site.
Social bookmarking sites allow you and others to make bookmarks back to your site’s pages, articles, and social networking content and anything else you want to create a link back to. These in turn allow the search engines and human visitors easy access to your site and networking pages. Another source of back links is the use of Squidoo, Hubpages and other free hosting, such as Tumblr, Plaxo, WordPress.com, and Blogger.com to build sites and blogs that point to your main ecommerce venture. You can then, in turn, use social bookmarking to also bring attention to these web properties.
These are just a few of the kinds of techniques you can use to help bring targetted traffic to your site and to gain search engine recognition. We have really just scratched the surface of what’s possible. Although none of this is really difficult, it does require a willingness to persist over the longterm to see results. How well you succeed will depend a great deal on your willingness to learn and to do the work necessary to get results.