Target is carrying a new line of makeup products that are very affordable and offer quite a lot of products.
Because many other makeup brands are carried at Target that have been around for a lot longer, Eyes Lips Face, or E.L.F. for short could get overlooked.
I found this brand at my local Target, though I have not seen them at Super Targets. I am not sure if this is just a coincidence or not.
There are two different lines that E.L.F. carries. One is there “normal” line where every single product is just $1. The other is called the studio line where items are priced at $3.
The Complexion Perfection powder is in the studio line and therefore costs $3. Many other drugstore brand powders such as Physicians Formula offer a similar type product though it can cost significantly more. Usually their multicolored powders are around $8 – $10.
I wanted to try a multicolored powder to set my foundation with when I use liquid and since I had never tried one before I did not want to spend a ton of money on something that I might not like.
The packaging itself is very nice. It is a matte black that opens in sort of a snap design which indicated that the package is closed. This is important to me because I often carry powders in my purse and I want to be sure that the lid is closed tightly.
The top indicated what is inside, which is another good quality. They carry several different items in the same sort of packaging and having the actual item labeled on the top is nice.
There is a very large mirror on the inside top which spans the entire lid. This mirror is again, good quality and does not distort your image at all. You can almost see your entire face, which is another plus when applying on the go.
The 4 powder colors might seem strange. They are yellow, blue, green, and pink. Don’t worry too much about the pigmentation because once you swirl your face brush in them, they seem to magically make a translucent powder.
Each color is supposed to help with certain problems with facial skin flaws. For example, green is supposed to cover up redness. Yellow is good for under eye circles and so on.
I used this as a setting powder and it was translucent. I do not recommend this for someone with medium dark to deep skin however, because it does seem to be a tad chalky and that might show up on darker skin tones.
I am very fair skinned and noticed the chalky look myself, but after buffing it out with a large fluffy brush and letting it sit for a few minutes, it did not seem to be too visible.
After a while I needed to touch up some oil and shine from my t-zone area. It worked okay, but I did not like that it didn’t come with a sponge or powder puff to reapply. In order to take this with you in a makeup bag, you will need a brush or something separate to reapply. So, this product is not really too convenient.
All in all, I would rate this product 3 out of 5.
There are several cons, like the chalkiness and the problem with no applicator, but there are some really good things about this product also, like the price and the quality of packaging.
The multi colored powders do seem to work a little, though I didn’t notice a huge difference in the way my skin looked. For $3, it’s definitely worth looking into if you are willing to try something other than the normal one colored setting powders.