The Daytime Emmys 2010 winners were part of a big show. This year, the Daytime Emmys 2010 winners were announced on CBS, as the ceremony returned to one of the big networks. The struggling awards show was demoted to the CW last year, which interrupted the final victory speech at the end. But, this year, CBS was able to broadcast the event again, and, what’s more, they did it in Las Vegas. The Vegas glitz tried to bring the program back to glory, but the Daytime Emmys 2010 winners got their share of it, nonetheless.
Last year’s broadcast said goodbye to Guiding Light, while this year’s said a last farewell to As The World Turns. The long-running soap is just the latest to be cancelled in these troubled times, and will air its final episodes in a few months. But As The World Turns took a last victory lap by being among the Daytime Emmys 2010 winners.
As The World Turns took home three acting awards for Lead Actor Michael Park, Lead Actress Maura West, and Supporting Actress Julie Pinson. However, it had no nominees for Supporting Actor, so it went to Billy Miller for The Young and the Restless. It wasn’t nominated for series as well, so the big Daytime Emmys 2010 winner there was The Bold and the Beautiful.
After not winning the big category since its inception, The Bold and the Beautiful won it all for the second year in a row. It also won the Younger Actor prize for Drew Tyler Bell, and won the Writing Team award as well. However, As The World Turns took most of the buzz in its last time out.
The other Daytime Emmys 2010 winners were for talk shows, cooking shows, game shows and children’s programming. Ellen DeGeneres won the Talk Show Entertainment award, but Dr. Oz was named the best host. Cash Cab won for Game Show and Game Show Host, while Today triumphed in the Morning Program category. In addition, the revived Electric Company won for Outstanding Children’s Series.
While the Daytime Emmys 2010 winners took home the hardware, the program itself hoped to take home respectable ratings again. The producers used a Vegas setting, musical numbers, and tributes to As The World Turns and Dick Clark in their return to CBS. Yet, it wasn’t even the only awards show last night, as the BET awards aired against them – which may be a sign of the event’s diminished stature.
Of course, soap operas in general are in trouble, as the community just hopes to get to next year’s ceremonies without canceling another program.
Despite being among the big Daytime Emmys 2010 winners, As The World Turns is already gone. Its last episode finished taping just days earlier, and will air in September.
Zap2it- “Daytime Emmys 2010 winners list”
TV Squad- “How The Daytime Emmys Will Survive”
Associated Press- “Emotional end for ‘As The World Turns’ on Emmys”