Thanks to Cleveland’s new V107.3, I am reunited with musicians I love. Listening to my iPod is great and all, but I am a die-hard radio fan who was finding it hard to listen to any station but college radio anymore. (nothing against college radio, I still love BW’s 88.3) But the truth is I needed a grown up version. A station that plays a Bowie song without calling it an ancient oldie.
V107.3 saved the day, it plays Bowie without calling it anything but good music, and follows it up with a new song by an unknown band, a local band, or a new tune by one of my favorite artists, like Sheryl Crow.
Sheryl Crow is clearly still in her prime. She spans the dial playing her successful country, folk, rock and pop songs. Holding 9 Grammy’s, she is also a new adoptive mama to two little boys. Her songs have always held a special place on my iPod, played whenever I need a boost from her sassy, easy going attitude. V107.3 alerted me to her new album, 100 Miles from Memphis released this summer.
100 Miles from Memphis is full of beautifully nostalgic songs. Sensual and positive, Sheryl Crow communicates her message while paying homage to artists such as Al Green, with her rendition of Terence Trent D’Arby’s, “Sign Your Name.” Michael Jackson is remembered with “I want You Back.” Interesting fact, Sheryl Crow began her career as a backup singer for Michael Jackson.
Cleveland’s own V107.3 offers the AAA formula, (adult album alternative) and combines new music with old rock, new rock, live cuts, classic Motown, reggae, blues and soul. And when you find out who is behind this new format, you won’t be surprised. Three former WMMS employees planned this attack on corporate radio. They stand against the giant, Clear Channel, who owns and operates 10 stations in Cleveland.
Long time Clevelanders know WMMS was big “back in the day.” The buzzard was plastered in my dad’s garage and on his T-shirts and I’m sure I’m not the only one who knew that bird up close and personal.
So it only stands to reason that former WMMS employees would “take on the man.”
V107.3 makes me smile. The music is fresh and constantly unexpected. I am hooked on the format with all the throw back songs from the Talking Heads and Pretenders, live cuts like Tina Turner’s Proud Mary, Grace Potter and the Nocturnals and Funky Poodle done by the Cleveland local band Wild Horses. Plus they play new songs from well known artists like Sheryl Crow and little knowns like Gin Wigmore. I don’t feel like I’m being force fed when I listen to this station. My pretty pink iPod has been given some needed vacation time.
V107.3 Northcoast Now
Sheryl Crow: Official Web Site
WMMS Buzzard: Inside the Glory Days of WMMS and Cleveland Rock Radio- A Memoir
WBWC 88.3 The Sting