A Chick-fil-A free chicken sandwich gimmick just might bring the cows home on Friday, July 9, 2010. It might also serve as one of the wackiest promotions ever. In fact, it could be one of the more hilarious spectacles ever at a restaurant like Chick-fil-A.
July 9, 2010 will be Chick-fil-A “Cow Appreciation Day”. Cows need a little love too, right? How better than to serve the needs of cows than with chicken? Who wants to nibble on free hay anyway? Grazing doesn’t really appeal to most humans.
So what happens on Friday? The ads on the Chick-fil-A homepage say that anyone who dresses even somewhat like a cow will get a free sandwich. The ad also says that a person dressed as a cow from head to toe will get an entire free meal. The advertisement doesn’t say anything about saying “moo” at the counter by the way. Although that will inevitably happen. “Spots” also just might be the color of the day. Can you imagine the consumers who go to Chick-fil-A that day without knowing in advance what is happening? Talk about being out of place? This might be one of the oddest promotions ever. Dressing as a cow to get chicken? It just doesn’t add up. But who really cares when free chicken sandwiches are being handed out as part of the fun?
Is this a strange promotion considering chickens are handed out for dressing up like a cow? I can almost hear the “moos” now. It sounds like the kind of promotion a minor league baseball team would do to get fans in the door. It’s so crazy it just might work. Inevitably, a promotion like this always becomes a hot search engine buzz as the actual day draws closer. In fact, many consumers will most likely get wind of “Cow Appreciation Day” and be looking for information on how to get the free chicken sandwich. So in that sense, even the wackiest of promotions can be productive in the short term.
Cows for chickens might be just strange enough that it’s catchy. There have been much less creative ideas that have sparked bigger turnouts. Plus, with this economy, free chicken sandwiches might bring out acres and acres of “spot” covered “moo-moo’s”. At least that’s what I called them when I was 4 years old.
Chick-fil-A even has some Cow Appreciation Day printable items you can don to get your free chicken sandwich on Friday, July 9, 2010 at one of the 1200 restaurants. For more details, you can check out the official Chick-fil-A website here. It might be crazy, but don’t be surprised if it the cows come home on July 9th.