Several years ago, the Brazilian keratin treatment became immensely popular, and widely available in the United States. It is intended for women of all races with unruly curls, the type of hair that is often difficult to manage and style. The Brazilian keratin treatments typically last from six weeks to several months, and are designed to annihilate frizz, allowing women to gain control over their tresses. The “escova progressiva (progressive blow-dry),” or keratin treatment originated in the country of Brazil, and unlike a traditional chemical agent that straightens the hair, these treatments are not permanent. If you want to have the ability to return to your naturally curly texture, the Brazilian keratin treatment does wear off over time, allowing your hair to return to its natural state.
How It Works
According to The New York Times:
“Technically, it is neither a relaxer nor a straightener, both of which use caustic chemicals to change the texture of the hair. The Japanese straightening method, also known as thermal conditioning, has fallen out of favor because many users reported extensive damage, particularly when the process was repeated. The Brazilian is also different because it can be used on most hair types, even the previously color treated, without causing harm, proponents say.”
The entire process causes minimal to no damage to the hair, which is a godsend for women who have used harsh chemical straightening products in the past. A stylist applies a solution to the hair that contains active keratin, which is a protein. The New York Times states, “Using a 450-degree iron, the hairdresser seals the formula onto the outer layer of the cuticle. The formula adheres to the cuticle’s inherently rough edges. Thus, it is said, it traps moisture, hydrating the hair, and adds a glossy veneer.” At a salon on average, the entire treatment process usually takes 1 ½ to 4 hours, with a price tag of $150 to $600.
Does It Really Work
Women all over the world are raving about Brazilian keratin treatments, because they do work. If you desire shiny, soft, manageable hair – you too can unlock the inner beauty of your tresses.
Things You Should Know
Perhaps you are already sold on the advantages of this innovative treatment, but you should know a few things before you contact a stylist in your area. Many of the formulas do contain derivatives of formaldehyde, and should be applied and used with caution. Only go to a qualified, licensed hair professional to have this treatment done, because the treatment should only be performed by individuals who have been properly trained. All Brazilian straightening treatments are not made from the same quality ingredients, and you want to make sure your stylist is using the safest product on your hair. Formaldehyde-free formulas do exist, but if you are pregnant or breast feeding, always consult with your physician before using these keratin treatments, or any cosmetic products.
Two of the most popular brands are Brazilian Keratin Treatment and Brazilian Blowout. While the Marcia Teixeira Brazilian Keratin Treatment does contain derivatives of formaldehyde, the Brazilian Blowout formulation is now formaldehyde-free. Talk with your stylist, to see which formulation is ideal for you.
Read more about these two brands on their websites.
Marcia Teixeira Brazilian Keratin Treatment™
The New York Times: Curls, Split! Ringlets, Be Gone!
Los Angeles Times: Straighter hair, safer method