The Internet has become a breeding ground for social networking and blog sites in the last decade. Concepts of celebrity gossip and video sharing have been adapted by many popular websites, but fashion has always been intact. This is the reason why Chictopia.com is largely popular when first introduced in April of 2008 by Helen Zhu.
With over 4 million page views a month and over 20,000 registered Chictopians, the site has become a hit to fashionistas and trend setters alike. It has been given great appraisal by Nylon, a highly acclaimed fashion magazine stating,” This running catalog of international street fashion style is sorted by color, city, and even body type. Totally inspiring, despite the cheesy name.”
This site is not only targeted to young women, but men as well. It gives people a chance to make their fashion statements through creating an interesting profile. Similar to the features in Facebook and MySpace, users can tag clothing and accessories and naming what brand it is.
It is a community of people who give constructive criticisms, tips, and opinions of styles of clothing and clothing stores. Chictopia features a unique fashion gallery where people can upload pictures of themselves and award people with “chic points”. The more points the better because it gives people motivation to move their way up to becoming the top trend-setter. People are linked to other users by similar tastes for inspiration and innovative ideas for fashion. Unlike many websites, Chictopia adapts a friendly atmosphere without the sacrifice of honesty. Users encourage others through their opinions and are very helpful to those who are in need of advice.
Zhu describes Chictopia as a “democracy” or a web space where people govern themselves and are free to do what they wish. This freedom has made their forum page vastly bombarded with questions such as “What should I wear today” or “Do you like my shoes?”
Targeted to teenagers and young adults, this site is opened only to women, but to men as well. It gives people a chance to make their fashion statements through creating an interesting profile. Similar to the features in Facebook and MySpace, users can tag clothing and accessories and naming what brand it is.Before spending big bucks in a shopping spree, it is wise to seek other’s opinions on the review page. Users upload and write about an item whether it’s worth the splurge or not. The review also comes up with a five star rating system to inform others about the overall evaluation.
Chictopia is the new MySpace of fashion and it offers many innovative ways of finding inspiration to fashion instead of the drab “rate me” system. A haven for fashionistas, and a fun place to show off your style.