Many budding article writers look forward to posting content online to either be popular or to generate passive income. So they signed up for article sharing sites and other content posting sites and start writing on what they really like. Most of the time, it’s just merely the latest news stories, the winnings of a team, or the hottest fashion of the time. The views during the first few weeks, or months if they are luckier, elate them, only to die away much later thanks to dwindling views (and even money, if they’re writing for profit). They also tend to write something for some specific holiday, like Christmas or Independence Day, and they see a lot of traffic during that time. But alas, the traffic drops until it rises again on the same season in the next year. Since first becoming a freelance content writer in the early days of college, I learned throughout my writing career that what many of you are writing are costing you traffic on sites like Triond, Hubpages, and here on Associated Content: writing too much on what drives it in either the short term or at one point annually. There are two categories that fall into this field: ephemeral content and deciduous content.
Ephemeral content tends to gain a lot of traffic over a short period of time, but falls flat after doing so. Those are articles whose topics tend to get very old easily, like the latest mascaras in the makeup business or the upcoming event in your local area, and tend to be dated. For example, you write a story about a child successfully returned to his parents after being kidnapped by a sex offender on some article-sharing site, and it gets about a couple of views. After a few weeks, it goes into obscurity, with traffic close to zero. In the article, “How to Increase Associated Content Pageviews with Two Kinds of Content,” the author describes popular content as ephemeral because it has a short shelf-life. Like a flower wilting in the fall, ephemeral content dies out after a period of popularity.
Deciduous content is like ephemeral content, but it gains traffic each year at one point. One good example of this is an article on how Christmas seems to get earlier year after year. Sure, it gains traffic from September through, say, early January, but it drives less of it until the next season. Another one is about buying Halloween costumes – once parents are done with Halloween, the article languishes until the next buying period. Besides holiday articles, those written on seasonal trends or once-a-year events outside holidays (such as springtime crafts and choosing the right dress for your child’s prom) are deciduous. Content written in this manner is like a maple tree: it loses its leaves in the fall until it grows new ones in the spring.
To many veteran (or near veteran) writers like me, focusing too much on the two fields of content really gains less traffic in the long run. Evergreen content differs from the two topics and are highly praised by them and the readers. It is content that does not get old for even years after publication and it earns a steady stream of traffic over the long term. Topics that fall into the group include health articles, how-to instructionals, and perennial superstitions. An example of such content is an article on sneaking in exercise – because many people are too busy and can’t afford to go to the gym, they want to know how to incorporate it in their daily lives. It stays fresh as the day as it is written, just as the needles of a pine tree stays fresh as it is planted.
Writing too much ephemeral and deciduous content and just one or two pieces of evergreen content is a pitfall in content writing, but there’s no reason to omit writing the latter two. (unless you want to devote yourself to writing just evergreen articles). Besides choosing the right keywords and proofreading it, it is important to strike a balance between the three topic groups. You can always use the search trends for the hottest topics if you want to, but those that are searched year-long are even hotter. That’s the notion of generating proportions of content fields: writing on a variety of topics whether you are doing it on Triond or Associated Content. You can write on news and seasons, but if gaining more traffic is your goal keep these words in mind:
Like rosemary, make your content evergreen.
Pam Gaulin, “How to Increase Associated Content Pageviews with Two Kinds of Content.” Associated Content.