One of the most important factors in getting your article indexed on search engines such as Google is having ideal keyword placement throughout your article. Ideal keyword placement is knowing where to put your keywords and phrases so that the typical internet searcher can find your article. Your articles keywords should be what a typical internet user would type into a search engine to find your content.
Keyword Placement- Titles
Crafting the perfect title for your article can be the hardest part of writing the article. One important factor to remember is to “front load” your title. What this means is the first three to four words in your title should be your main keywords. Your title should always clearly reflect what your article is about.
Keyword Placement- The Body of Work
While it is important that your keywords appear throughout your article, the main emphasis should be your first and last paragraphs. Your first paragraph should feature your keywords and phrases two or three times, as long as the paragraph reads well. Your last paragraph should have a minimum of one keyword as well. Throughout the remainder of the body of your article, your chosen words and phrases should be used as they fall naturally. Achieving the correct keyword density without overloading the body of your work should be easy if you use the other resources available. Minimize the use of pronouns whenever possible. Using pronouns will often replace keywords and bring down keyword density.
Keyword Placement- Subheadings
Subheadings help break your article into bite sized pieces. Using them as I have done in this piece will work in more keywords while still clearly separating specific information. Your subheadings should never be the same word or phrase repeated without change. Subheadings can serve a dual purpose for your article when used correctly. They introduce extra keywords and make your article easy to read. An easy to read article may help you add followers and draw new readers to check out your other work.
Keyword Placement- Abstract, Captions, and Other Extras
Once you’ve finished putting the body of your article together, it is time to check out your keyword density. Try using the nifty tool here called textalyser. Hopefully, your most important keywords and key phrases are in the 3-4% range. If they are close, but a little low, you can remedy that easily. Use the photo caption to sneak in another keyword. Use the “Did You Know?” and “Takeaways” to add a couple more. (Because of the way textalyser is set up, you’ll want to add these to the end of your article if you are density testing again.)
Your abstract or descriptive overview should tell the reader what they will get out of reading your article. If the abstract doesn’t contain your keywords, you either need to rewrite the abstract, or you need to rewrite the article. The descriptive overview should include your keyword at least once.