Search engine optimization (SEO) is one of the latest trends to hit the web. This method is used to promote traffic to online content using various techniques. With the proper use of keywords and key phrases, online content and websites will have increased traffic and higher search ability. This strategic placement of keywords allows a website to make more money and increase their productivity level in multiple categories. 5 simple SEO keyword tips will allow you to easily begin increasing traffic to online content and websites.
How to Pick Great Keywords
Not only is strategic placing of keywords and phrases important, but choosing the correct keywords and phrases is equally as important. A keyword or phrase is basically the word or words someone is likely to type into a search bar to find information on a certain subject. For example, if someone is searching for information about cat care, they might type in “cat care guide” or “how to care for a cat.” Your goal behind choosing keywords and phrases is to find the word or phrase that is least searched for.
You may be thinking, wouldn’t it make more sense to choose a word or phrase that is searched for most often? The answer is no. This is because the higher the hit number (the number of times that word or phrase is searched for daily) is on that word or phrase, the higher your competition will be. You want to find the word or phrase that is least searched for and will work best in your web content. The lower the hit number is, the lower your competition will be. This will increase your chance of landing on a search engines top ten results page.
There are many online programs available to help you choose keywords and key phrases. Many are offered for free. The words or phrases you choose must be used exactly as they are stated in the program you choose in order for them to be effective.
How to Meet Keyword Density
In order for the use of keywords to be successful, you must use them correctly. This includes using them the correct number of times without over doing it. The number of times you use a keyword or phrase is considered to be keyword density. If you use the keywords too little, then your placement on a search engines results page will decrease. However, if you use them too often, search engines will flag the content as spam. While there’s much discussion over the exact percentage of keyword density to use within web content, the general accepted density level is 2% to 6% of an overall piece of content.
How to Create SEO Web Content
The most common place search engine optimization can be found is within web content, such as articles and blogs. One of the most important SEO keyword tips to use is to place the keywords and phrases correctly within the web content. The main keyword or phrase needs to be included once within the content’s title, meta description, and tags or labels section. Depending on the keyword density you are searching for, the general rule for using keywords is to use a keyword every 100 words. This may need to be adjusted depending on the number of keywords and phrases you choose to use and the length of the content. Most often, people choose to use a primary and a secondary keyword or phrase.
How to Create SEO Websites
To increase traffic to a website, SEO keyword tips can be used as well. Many people forget to incorporate SEO skills into their websites to increase traffic. The same rules apply for using search engine optimization for websites as it does with web content, with one minor exception. When selecting keywords and phrases you want them to be short and to the point. This is very important because the title of your webpage is likely to be your URL. The simpler a URL is, the more traffic it will bring in.
The Importance of Updating
The number of hit’s a keyword or phrase receives is constantly changing as the need for online information changes. For this reason it’s important to update your keywords and phrases at least once a month. This will keep your content fresh and the traffic flowing to your online work. Use of search engine optimization is pointless if you do not update your online content frequently.
The 5 SEO keyword tips will help any beginner get started on their journey to increased web traffic. As the online word continues to grow and develop, this skill is likely to change as well. Staying up-to-date on the latest SEO news and information is important.